Taking action as soon as you get a lead plays a big part in winning business.
But it’s not just a case of striking while the iron is hot. When marketing for real estate it’s vital to give the vendor the right kind of information – the kind that will help them decide whether you’re the best person to sell their property; Listing Reports help do just that!
Many agents make a listing appointment; then send the vendor a pre-listing kit with pages of information about their agency, along with comparable sales data for the area.
“Marketing for real estate agents has never been easier or looked so good!”
That form of real estate marketing presents a problem. The vendor needs to know whether you, as an individual, are the right person to sell their property. Knowing your agency’s history won’t help them determine that. Nor will a raft of comparable sales data.
So with that in mind, tell the vendor what they really want to know
When someone considers selling, they want an agent with two qualities:
- Trustworthiness
Local market experience.
If you have a Professional or Enterprise Subscription to RateMyAgent you can create a Listing Report that features up to 10 reviews from other vendors – giving your potential client objective opinions from other ‘locals’ about your trustworthiness and professionalism.
Each review is linked to a recent transaction – enabling the vendor to assess your market experience quickly and easily by seeing the property you sold for each person, and the sale price you achieved.
Click above for an example of a listing report
Give your audience the information that matters to them
Professional and Enterprise Subscription holders can prepare a Listing Report in just 5 minutes. Download up to 10 reviews of your choice and our software will automatically link each review with the relevant transaction; marketing for real estate agents has never been easier or looked so good!
Then, all you have to do is email or SMS the Listing Report to your potential client before the listing appointment. This way, you’re not only providing the information they need to decide whether you’re the right agent for the job, but giving them time to digest it instead of foisting it on them during the listing appointment.
This is a far more efficient and focused way of doing business. It leaves you free to focus on what’s really important during the listing presentation – understanding the vendor’s circumstances, needs and expectations; and explaining how you’ll market and sell their property for the best possible price.
“Listing Reports feature up to 10 reviews from other vendors – giving your potential clients objective opinions from other ‘locals’”
Bring your pre-listing kit into the 21st century
Traditionally, agents would print and bind a listing presentation; then deliver it personally or use a courier. These days, this poses two problems – and the Listing Report provides solutions.
1) It’s a digitally-driven world, and people are working longer hours than ever before. They want access to information 24/7. They may not be at home to receive a package, and they don’t want to carry around a bulky document.
Listing Report’s are digital, so vendors can save it to their device and read it whenever it suits them – on the train to work, during lunch, or at night when the housework is done and the kids are in bed.
These days, vendors also expect documents to be shareable. They can forward the Listing Report to their partner, financial advisor or others involved in the transaction.
2) Today’s vendors are environmentally conscious, and frown upon documents with pages and pages of material. The Listing Report is digital, so it’s the right choice for the vendor and the environment.
Listing Reports are saveable, shareable and paperless – providing the information vendors need, when they need it, in the format they expect.
Small wonder that agents are downloading more than 200 Listing Reports a day! Join them!
Read more:
Having problems?
Contact us at support@ratemyagent.com
