Australia’s home of property Domain and Australia’s number one real estate agent reviews and ratings website RateMyAgent have today announced a partnership that will see Domain showcase recommendations from RateMyAgent across participating agents and agencies profiles on domain.com.au.
The partnership will improve the service each platform provides to real estate agents, helping to build their brand and drive market share.
RateMyAgent counts more than 680,000 verified reviews nationwide and is used by agents who sell 80% of property across Australia. Domain reaches a digital audience of 5.7 million people monthly¹. The power of the two will assist sellers to find great agents, trusting that they are getting recommendations from real, validated homeowners.
Tony Blamey, Chief Commercial Officer of Domain, said the partnership with RateMyAgent was the next step in making the property journey easier, more enjoyable and further connected for homeowners.
“As a customer-centric marketplace, we’re constantly searching for new ways to help agents prosper and inspire confidence in life’s property decisions for buyers and sellers. The addition of RateMyAgent’s verified recommendations to domain.com.au is set to enhance the experience we provide to both agents and consumers.
“The partnership will see the most recent recommendations posted to eligible agent profiles providing additional value to our Domain Platinum customers as well as eligible RateMyAgent Subscribers*, allowing them to amplify the results of their work and continue to deliver great outcomes for their clients.”
Mark Armstrong, Chief Executive Officer and Co-Founder of RateMyAgent, said the partnership is a commitment to continually improve the service and value offered to agents.
“This partnership supercharges the exposure of recommendations for our subscribed agents, as well as provides an enhanced experience for visitors – namely homeowners – to domain.com.au. It’s a win-win for all parties and is an example of a partnership that has huge potential as we move forward.”
The partnership is part of a new service offering from RateMyAgent which sees the platform categorise recommendations as media, allowing them to sit anywhere on the web including syndication to popular platforms including Google and Facebook. Agents can also add recommendations to any website they have access to with the new web API.
Domain is a leading property technology and services business that is home to one of the largest portfolio of property brands in Australia. Domain helps agents and consumers at every step in the property lifecycle – renting, buying, selling, investing, financing, insurance and utilities. With suburb specific insights, convenient home alerts, sold property listings, sales histories and Australia’s leading multi-award winning property search mobile apps, Domain offers an easy and informative search experience. Domain is available through domain.com.au, app and leading metropolitan and regional newspapers, making searching for a new home easy.
RateMyAgent is Australia’s number one – and most trusted – real estate agent reviews and ratings website. With more than 670,000 reviews, RateMyAgent is used by agents who sell 80% of property across Australia and counts reviews for one-in-three properties sold nationwide – and reviews can be left by anyone who has sold a property in Australia in the past 12 months.
*RateMyAgent recommendations will appear on Domain agent profiles for Domain Platinum customers and / or RateMyAgent subscribed agents. Subscriptions to RateMyAgent are paid.
Source: 1. Nielsen Digital Content Ratings (Monthly Total), Unique Audience, March 2019, P2+, PC, Smartphone and Tablet, Text.