New Product Feature: Agent Recognition
You spoke, we listened and delivered.
How to build trust with prospects and stand out from the competition.
Written by Mark Armstrong, CEO and Co-founder of RateMyAgent
Many agents have worked very hard to collect reviews, demonstrate trust and transparency and win Agent of the Year Awards but up until now, those achievements have been hidden from consumers.
After a lot of valuable feedback from agents and consumer research that highlights the need to differentiate agents in order to help vendors select the right agent, we are delighted to announce our new premium profile feature* Agent Recognition.
Agent Recognition is our new product feature that allows agents to showcase specific achievements (their digital assets) on their RateMyAgent profile to the people that matter most, prospective vendors.
For agents, it’s also difficult to stand out amongst their peers online, particularly if everyone has a similar star rating. Displaying agent recognition badges on profiles and throughout the RateMyAgent site allows agents to showcase they are trusted, transparent and provide exceptional and consistent customer experiences.
For consumers (vendors) they can be confident agents with these badges are amongst the most trusted and experienced in their area. It provides a point of difference helping inform their decision on who they will choose to represent them in the sale of their property.
From our research, consumers look for consistent and experienced performers in their area. They are more likely to choose an agent trusted by people just like them, so ensure you’re one of them by taking utlising our Agent Recognition feature.
How does it work?
Three types of achievement badges
Highly Recommended Badge
This agent needs to achieve a high level of customer satisfaction which means the agent has an RMA score in the top 20%. This score is currently above 50% but this will change over time. An agent needs to have sold at least 10 properties over the last 12 months to be eligible.
Trusted Agent Badge
This agent embraces transparency and requests 100% vendor reviews. They do not filter their requests and are also open to more critical, constructive feedback.
They can do this in 2 ways:
Note – you need a minimum of 10 vendor review requests to qualify to receive this badge.
Multi-year Award Winner Badge
An agent has won the same award, across multiple years (from 2017), either nationally, or at state, city or suburb level. Does not have to be consecutive years.
For more information on Agent Recognition, read our FAQ article here.
See some examples of premium agent profiles:
*Agents are required to be on a starter subscription or above to unlock the display of recognition badges on their profile. Find out about our subscriptions here.
Currently only available in Australia, coming soon to New Zealand.
In my next Espresso Series session, I will take you through our ‘New Product Feature: Agent Recognition. How to build trust with prospects and stand out from your competition.’
RateMyAgent is here to help as you navigate this ‘new normal’ world with the launch of our free weekly livestream. The Espresso Series are short 15-minute educational sessions to help you learn practical skills so you can thrive in a changing environment.
Every Wednesday, Mark Armstrong, RateMyAgent CEO & Co-founder will host and deliver these webinar sessions in addition to Subject Matter Experts from our business and industry leaders.
If you haven’t already registered for the Espresso Series, please register below (you only need to register once to access all sessions).
When: Every Wednesday at 2pm AEST
Wednesday 17th June topic: “New Product Feature: Agent Recognition. How to build trust with prospects and stand out from your competition.” plus Q&A with Mark.
Host: Mark Armstrong, CEO and Co-founder of RateMyAgent.