Written by Mark Armstrong, CEO and Co-founder of RateMyAgent
At the halfway point of the year, we thought it would be a good time to check in with our Australian 2020 Agent of the Year and see how he is travelling – and the answer is he’s flying!
Josh has not let COVID-19 impact his drive to win back to back titles and is on track to sell 40% more property than last year. At the same time, Josh is demonstrating complete transparency to his past and future clients by requesting a review for every property sold and earning ‘Trusted Agent’ status. (Sell 10 or more properties in the last 12 months and request vendor reviews from everyone to qualify for ‘Trusted Agent’ status)
Through our consumer engagement and research, we heard from our vendors that trust is the relationship you develop with the agent and the best way to demonstrate that relationship is through customer feedback.
Josh has clearly demonstrated this over the past 12 months with 163 sales and reviews for all but two. Vendors know they can trust him because they can rely on feedback from his previous clients.
So what is Josh doing to keep the momentum going?
We interviewed Josh and found out some insights that you may find useful.
“The industry has had to adapt to COVID-19 just as we’ve had to pivot in response to many other situations in years gone by, like pre-elections, the GFC, interest rate hikes and tightening on lending. It’s how quickly you respond that’s key.
During the crisis, I’ve buckled down harder on social and video marketing, communicating live updates on what’s happening in my market and providing positive reviews via RateMyAgent and results from clients during this period. From this early adoption, I closed 48 deals in April and May. While we lost physical sales techniques like door knocking, I found I was able to personally invest harder in developing relationships to remain relevant.
I thrive in a market of uncertainty because it’s an opportunity to grow your market share. If you can produce results and good quality ones for your vendors in a time of need, that’s when you stand out.
Finally, qualify your buyers in terms of financial approval and seriousness to buy – this will stop time wasters and leave you with valuable relationships that hopefully convert to sales.”
I hope these insights from Josh can help provide some level of motivation or inspiration for you and your teams as we embark on the second half of what has been an incredibly challenging year.
In the coming weeks, I will be hosting a series of webinars with Josh and explore why being recognised as a Trusted Agent is so important. I will address the most common concerns that consumers have when searching for an agent, and how you can position yourself to win their trust, and ultimately their business.
Find out how to become a Trusted Agent, why it’s so important, and how to get a review for every one of your sales.