Expressions of Interest close Wednesday 20th January 2027
Some wineries chase a medal. Purple Hen has built a reputation, and the judges and her devoted customers keep proving it.
Nearly 300 medals and trophies at Australian wine shows. Multiple wins of Most Successful Exhibitor at the Gippsland Wine Awards, most recently in 2025, when Purple Hen also took the trophies for Best Shiraz and Best Aromatic White Wine. A first-ever Pinot Noir, the 2004, that medalled at every show it entered and won Best Pinot Noir at the Royal Melbourne Wine Show. Few wineries in the region can show a record like it.
This is a reputation earned in blind tastings, vintage after vintage. It runs across varieties, with Pinot Noir at 20 gold medals and 19 trophies, Shiraz at 15 gold and 14 trophies, and Riesling at 6 gold and 5 trophies. Two decades of results, and the reputation that goes with them, will provide Purple Hens new owners with a huge bonus and a dedicated following. The setting matches the standing. Purple Hen sits on a 32-hectare coastal peninsula at 96 McFee's Road, Rhyll, overlooking Western Port Bay, Swan Inlet, Churchill Island and Denne Bight.
What you're buying:
A magnificent freehold set over 32 Hectares in excellent order.
A brand with a proven record in Gippsland and Victorian wine circles
About 11 hectares under vine, over 37,500 lineal metres across nine varieties
A purpose-built winery, with over 90,000 litres of tank capacity and a full suite of plant and equipment
A glass-fronted cellar door with sweeping bay views - The licensed area of about 2,600m² and seating for well over 150
Summer music events already on the calendar
A three-bedroom residence, with inground swimming pool with commanding bay views
A 30ML dam and modern laser and drone bird control
Phillip Island brings the visitors. Purple Hen gives them a reason to stay, taste and take a case home. With room to grow plantings, direct sales, events and accommodation (STCA), the next chapter is yours to write.
Inspect by appointment. Expressions of Interest close Wednesday 20th January 2027 @ 4pm.
Disclaimer: Whilst every care has been taken in preparing the above information, it is to be used as a guide only. Please refer to the appropriate legal documentation to complete your due diligence.
