With 15 years of experience in real estate, Andy is well positioned to teach naive, first-time vendors valuable (and potentially very expensive) lessons about the nature of the industry. We first encountered Andy Choi when he successfully conducted an auction on our street. His performance left a strong impression on us, and we were further encouraged by the recent prices his agency, Area Specialist, had achieved. Given warnings from a neighbour about the potentially unethical practices of the other agent selling this home, we decided it would be in our best interest to engage Andy directly as our representative. He adopted a strategy of aggressive underquoting, 20% lower than our desired price, promising it would attract interest and secure a top price. Once listed, he consistently lowered his price estimates, undermining our confidence in our property's value. Ultimately, the auction was a dud, unfolding exactly as we had dreaded - with buyers hoping to snag a new home at a bargain price within the advertised range. We had predicted this outcome in discussions with Andy, where he assured us that with his years of experience, he knew better. We sold post-auction, cornered by circumstances including a vacant property, underquoted price, marketing costs, and an unsuccessful auction. Andy was ready to take a substantial commission cut to secure our signatures, revealing a potential misalignment of interests. If you're prepared for sleepless nights, pondering over the 'what ifs' and wishing you had pushed back harder, then Andy is your choice. If you're okay with the memories of your family home being overshadowed by feelings of deception and betrayal, then Andy is your choice. Andy is a salesman with an answer for everything, but little regard for your asset or perspective. Our experience with him was a costly lesson, and we cannot recommend his services. For uncensored reviews and feedback, check Google.

Words cannot describe enough how incredible, professional, caring and most importantly amazing Andy Choi has been throughout the years of knowing him. He has sold 3 of my pervious properties in the last 10 years. His dedication, strong work ethic, professionalism and communication has made it easy for my husband and I to know that we are great hands. His loyal, values, morals, respect and integrity has made him someone that I can defiantly call family. My experience with him has always been 11/10. Luxury class of its very own. Thank you Andy Choi

Andy knows the market and is a shrewd negotiator. He got every cent possible out of our buyer.

Andy was a great communicator, very clear and transparent, always keeping us up to date with how the campaign was progressing and involving us in all decisions. Andy was always available via phone at all hours or returned calls promptly. Andy did overestimate the value of the property - there was a big gap between his initial verbal valuation to the eventual selling price. However I think this would have been avoided if the property was seen beforehand but I realise this would have been difficult because of the tenancy agreement. Overall Andy was very professional, clear and kind and he worked very hard for us and put everything he had into marketing and selling the property, keeping us in the loop regarding new information and changes the whole time.

Andy was efficient and knowledgeable. We were very happy with the sale price achieved.

Andy was knowledgeable and got us a good price for our home. I would recommend him to anyone

We chose Andy becos he was local and knew the market. He was aggressive with the marketing and managed to rustle up an impressive number of bidders in a falling market. Very careful to make sure things are done properly and well. Very happy!

We recently sold our house with Andy Choi and found him to be amazing. From our first consult through to auction he was a pleasure to work with and got us a great result.

It was a great day at the auction and Andy Choi made it very easy for us to purchase the house. He was the auctioneer on the day and his presentation was outstanding. Great job, highly recommended to everyone.

I wish to thank both Andy and Michael of iSell Group for their outstanding service in the sale of our house. Selling at auction, we obtained a pleasing result as the property was negotiated after not falling under the hammer. This was due in the main part to the strong work ethic of both Andy and Michael.. The service provided was professional, friendly and efficient. In difficult circumstances, the negotiations were sensitively handled and I appreciated the high level of communication and feedback from open inspections. I have no hesitation in recommending the iSell team. - John Fisher

Andy & the Isell team were very switched on, completely upfront with everything, Even the explainer videos of what to expect on auction day were awesome!!.. We went to many auctions leading up our sale & hands down these guys were miles ahead in presentation, delivery & getting the best possible sale price on the day.

Andy went the extra mile for us in our search for a house, spending time to get to know us, what we were after and willing to always give us more than just the time of day when we inspected one of his properties. Once we got to know him after a few months, and explained our situation, we never felt like we were just "another" buyer. His professional but friendly and relaxed attitude, combined with his ability to always keep me informed of the market, new opportunities and take the time outside of working hours to discuss my options, allowed me to be confident that he wasn't just looking for the best outcome for a seller, but also the best outcome for us (where possible). If you're prepared to be genuine and honest with an agent, and not try to play politics or games to get an outcome, Andy Choi will be honest and work for you!