Cameron Borg is the founder of UrbanRise Property Group, operating in partnership with @realty, and is recognised for delivering high-performance results across Melbourne’s residential property market.
Specialising in strategic property sales and value-adding renovations, Cameron has built a reputation for consistently maximising sale prices and outperforming market expectations. His approach goes beyond simply listing a property he identifies opportunities to increase value, implements targeted improvements, and positions each home to attract stronger competition from buyers.
With a deep understanding of buyer psychology and market dynamics, Cameron structures every campaign to create urgency, drive demand, and achieve premium outcomes. From tailored marketing strategies to carefully managed buyer engagement, every detail is executed with one clear objective achieving the best possible result for his clients.
Through his partnership with @realty, Cameron is backed by a national network, advanced technology, and powerful marketing platforms, allowing him to deliver maximum exposure while maintaining a highly personalised, boutique service. This combination ensures his clients benefit from both scale and strategy.
Cameron is known for his direct communication, strong work ethic, and confident negotiation style. He doesn’t settle for average offers and is committed to pushing every campaign further creating competitive environments where buyers are compelled to put their best foot forward. His ability to handle high-pressure negotiations and secure stronger final outcomes is a key reason clients trust him with their most valuable assets.
What truly sets Cameron apart is his hands-on approach. He works closely with clients from the initial strategy phase right through to settlement, providing clear guidance, honest advice, and a structured plan to maximise results. Whether it’s preparing a property for sale, navigating complex negotiations, or identifying off-market opportunities, Cameron is focused on delivering outcomes not just promises.
His background in property improvements and renovations gives him a unique edge in the market, allowing him to see value where others don’t and unlock potential that directly translates into higher sale prices. This integrated approach ensures his clients are always one step ahead of the competition.
Cameron’s commitment is simple deliver a seamless experience, create strong buyer demand, and achieve a result that exceeds expectations.
If you’re looking for an agent who combines strategy, execution, and negotiation at a high level, Cameron Borg is the agent who delivers.
