I hired Dean Sperotto of PRD Nationwide to sell my Oatley residence by auction despite another very competitive proposal. Why? # Dean followed up his proposal several times in a most appropriate manner # Dean knew the local market very well and his advice was sound # At a time of Covid lockdown, Dean shared video of the on-line auction process # The key point: Dean had higher aspiration for the price that could be achieved with appropriate preparation of the property despite a limited budget # Dean adapted his proposal to be very competitive and superior to that of his key competitor. How did it work out? 1 Dean gave good advice on trades to assist with preparation of the property. They responded and delivered very fast. 2 Dean recalled the photographer to better highlight the heritage features of the property and its potential. 3 Dean sent the draft advertising including on-line presentation for review and responded to comments. 4 Dean and the PRD team showed very many people over the property, one enquirer at a time due to Covid. 5 The auction reserve price was set realistically and bidding was competitive. 6 The property sold nearly 20% above reserve. Dean's aspiration was delivered.


