Ethan Reed brings a rare combination of genuine local knowledge, real-world people skills, and an entrepreneurial drive to his role as Sales Associate at AJ Milner Real Estate. Having called the Sunshine Coast home for over 20 years, Ethan knows the region inside and out - from its neighbourhoods and lifestyle to what makes each pocket of the coast unique.
Before joining AJ Milner, Ethan built a career as a semi-professional athlete across Queensland and Victoria, developing the discipline, resilience, and drive to perform under pressure that now underpin his approach to client service. He also spent years as an emergency service worker in Victoria, where he learned to stay calm in high-pressure situations, communicate clearly, and put people first when it mattered most.
Ethan’s entrepreneurial instincts run deep – at just 18, he launched his own business selling tech products across South East Queensland, giving him first-hand experience in sales, negotiation, and building relationships with customers from the ground up. That same initiative and work ethic now drive his approach to real estate.
While Ethan is early in his career, his deep-rooted connection to the Sunshine Coast, competitive drive, and proven ability to build a business from scratch mean clients are in capable, motivated hands. He’s committed to delivering the kind of attentive, relationship-first service that turns first-time clients into clients for life.
When he’s not helping locals buy, sell, or invest, Ethan can usually be found staying active and enjoying everything the Sunshine Coast lifestyle has to offer - the same coastline and community he’s proud to now help others call home.
