Monica helped the reviewer sell this property

Selling during the property downturn

Monica took on the tough ask to sell an apartment in Bondi during the depths of the recent housing market correct in late 2018/early 2019. Having a deep understanding of the area, she was candid with her views on sales cycle duration and potential price point given the market circumstances. Despite the less than ideal outlook, she retained an optimistic demeanor and worked hard over the duration of the process to ensure strong market visibility through varying media avenues. Monica also leveraged her network for a cost effective approach to property presentation, involved legal and administrative resources early in the process, and worked through different selling mechanisms aligned to market appetite prevailing at the time. She was responsive throughout the process, was prepared to offer appropriate counterpoints to simply reducing pricing in order to accelerate the sale, and remained very flexible with showing times. On balance, the successful sale within the timeline requested was the result of Monica's active commitment to and clear understanding of client needs.