Ric Serrao

Ric Serrao

Principal / Licensee in Charge / Licensed Real Estate Agent at Raine & Horne Double Bay | Bondi Beach
  •   4.9   (337 reviews)

Ric's sales performance at a glance

See how Ric has performed in the last 12 months on RateMyAgent*

16
Reviews
26
Median days on market
20
Properties for sale
83
Sold properties
$4.3m
Average sale price
$360.9m
Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

  • priceExpertbadge

    Consistently meets client expectations for property purchase price.

Ric's customer service award

See the RateMyAgent award Ric has won

  • 8x Suburb WinnerNorth Bondi - 2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018

About Ric

A regular winner of Raine & Horne’s Number 1 Salesperson and Principal worldwide since 2012, Ric is regularly among Australia’s best agents ranked by Real Estate Business. Despite a whirlwind of record prices and a mantelpiece stacked with awards, Ric is a genuinely humble man who enjoys time with his family, surfing at his local or sitting on the back of a horse. Ric attributes his success to his backstory. He arrived in Australia from Portugal with his family in the early 70s, initially living in Sydney’s Inner West before eventually settling in North Bondi. After leaving school early, Ric worked at KFC and then took various jobs, including driving cabs and working in hospitality and nightclubs. He then travelled overseas and got involved in the equestrian sector, where he rode and trained horses competitively before returning to Australia, where a friend suggested Ric try real estate. He was hooked on real estate after three weeks, and the rest is history. Why can Ric help you? Ric now has had close to 35 years of experience negotiating and selling in Australia’s most prestigious and competitive real estate market – Sydney’s Eastern Suburbs. Since starting work with an independent firm in Rose Bay in 1988, Ric has sold a diverse range of property, including development sites, apartment blocks, waterfronts, and prestige homes and has racked up countess suburb and street records. Ric’s genuine, compassionate, and friendly nature is integral to why vendors, investors, and buyers across our region love working with him and why almost 95% of his business derives from repeat clients – many of whom are high-profile – or from referrals. Undoubtedly, this star agent’s past work experience has served him well. Ric says he is grateful for having had various jobs in different industries and having broad life experiences growing up. Whether it was training horses, driving cabs or managing a food outlet, he learned a lot about people – such as not to judge someone by their appearance and that everybody is different. Moreover, these experiences have helped him connect with a broad range of vendors, buyers, investors, and tenants. Ric admits to getting a natural high from learning about the stories of others and delights in helping them change their lives with an outstanding result or providing them with some salient advice.

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Ric's reviews

  4.9  
Ric has 336 reviewsacross 24 different locations, showing 6.
Review Ric
Seller review
Elegant Respect and wisdom
7 days ago
Elegant Respect and wisdom

He has an exceptional knowledge of the market combined with negotiation skill that are based on peaceful recognition of everybody's needs. My requirements were acknowledged and respected. At no stage in any of the sales was I bullied or pushed into accepting a criteria which did not meet my expressed needs. As a result he achieved sales with which both buyer and seller were happy. His work is supported by honesty and accessibility

Seller review
Great result!
21 days ago
Great result!

We were very happy with the service from Ric. Communication was excellent throughout the process, and he kept us informed every step of the way. Ric“s hard work and expertise helped us achieve a successful sale, I would highly recommend working with Ric.

Seller review
I found Ric Serrao to be very professional, a great negotiator with excellent communication skills
24 days ago
I found Ric Serrao to be very professional, a great negotiator with excellent communication skills

Ric and the team from Raine and Horne Double Bay were extremely professional and kept us well informed at all times I would highly recommend Ric to anyone wishing to sell their property as he knows the market inside out and works tirelessly to get the best outcome We are extremely happy we chose Ric and the team to sell our home Thanks to you all !!!

Seller review
Ric is great agent and easy to deal with
2 months ago
Ric is great agent and easy to deal with

Talking to Ric was easy and informative. He always returned my calls in a timely manner if he could not answer the call

Seller review
Lived up to high expectations
4 months ago
Lived up to high expectations

I always knew Ric would be the sales agent for my home after seeing him deliver amazing results in the area. It's super important to feel good about your partner in what can be an emotion charged and stressful experience, and I never doubted my decision throughout the process. Ric's team is also great to deal, super professional and knowledgeable.

Show all 336 reviews
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Ric's properties

Ric has 20 properties for sale and sold 83 properties in the last 12 months, showing 4, sorted by most recent activity

For Sale
Contact Agent
25 Frederick Street
North Bondi NSW 2026
4
3
1
House
SoldJun 19, 2026
Price not available
148 Hastings Parade
North Bondi NSW 2026
4
3
3
House
SoldJun 14, 2026
Price not available
7 Wairoa Ave
North Bondi NSW 2026
4
4
1
House
SoldJun 14, 2026
Price not available
3 Flood Street
Bondi NSW 2026
5
2
1
House
Show all 103 properties

Ric's sold properties

Ric has sold 83 properties in the past 12 months, showing 4.

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Property imageAddressBedroomsBathroomsCarparksProperty TypeClosing PriceDate Sold
148 Hastings Parade, North Bondi, NSW, 2026
148 Hastings Parade
North Bondi NSW 2026
4
3
3
HouseUndisclosed PriceJun 19, 2026
7 Wairoa Ave, North Bondi, NSW, 2026
7 Wairoa Ave
North Bondi NSW 2026
4
4
1
HouseUndisclosed PriceJun 14, 2026
3 Flood Street, Bondi, NSW, 2026
3 Flood Street
Bondi NSW 2026
5
2
1
HouseUndisclosed PriceJun 14, 2026
UNIT 1/31 Mitchell Street, North Bondi, NSW, 2026
UNIT 1/31 Mitchell Street
North Bondi NSW 2026
2
1
1
ApartmentUndisclosed PriceJun 3, 2026

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