Ric Serrao

Ric Serrao

Principal / Licensee in Charge / Licensed Real Estate Agent at Raine & Horne Double Bay | Bondi Beach
  •   4.9   (343 reviews)

Ric's sales performance at a glance

See how Ric has performed in the last 12 months on RateMyAgent*

22
Reviews
28
Median days on market
20
Properties for sale
90
Sold properties
$4.4m
Average sale price
$395.8m
Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

  • priceExpertbadge

    Consistently meets client expectations for property purchase price.

Ric's customer service award

See the RateMyAgent award Ric has won

  • 8x Suburb WinnerNorth Bondi - 2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018

About Ric

A regular winner of Raine & Horne’s Number 1 Salesperson and Principal worldwide since 2012, Ric is regularly among Australia’s best agents ranked by Real Estate Business. Despite a whirlwind of record prices and a mantelpiece stacked with awards, Ric is a genuinely humble man who enjoys time with his family, surfing at his local or sitting on the back of a horse. Ric attributes his success to his backstory. He arrived in Australia from Portugal with his family in the early 70s, initially living in Sydney’s Inner West before eventually settling in North Bondi. After leaving school early, Ric worked at KFC and then took various jobs, including driving cabs and working in hospitality and nightclubs. He then travelled overseas and got involved in the equestrian sector, where he rode and trained horses competitively before returning to Australia, where a friend suggested Ric try real estate. He was hooked on real estate after three weeks, and the rest is history. Why can Ric help you? Ric now has had close to 35 years of experience negotiating and selling in Australia’s most prestigious and competitive real estate market – Sydney’s Eastern Suburbs. Since starting work with an independent firm in Rose Bay in 1988, Ric has sold a diverse range of property, including development sites, apartment blocks, waterfronts, and prestige homes and has racked up countess suburb and street records. Ric’s genuine, compassionate, and friendly nature is integral to why vendors, investors, and buyers across our region love working with him and why almost 95% of his business derives from repeat clients – many of whom are high-profile – or from referrals. Undoubtedly, this star agent’s past work experience has served him well. Ric says he is grateful for having had various jobs in different industries and having broad life experiences growing up. Whether it was training horses, driving cabs or managing a food outlet, he learned a lot about people – such as not to judge someone by their appearance and that everybody is different. Moreover, these experiences have helped him connect with a broad range of vendors, buyers, investors, and tenants. Ric admits to getting a natural high from learning about the stories of others and delights in helping them change their lives with an outstanding result or providing them with some salient advice.

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Ric's reviews

  4.9  
Ric has 342 reviewsacross 24 different locations, showing 6.
Review Ric
Seller review
Trusted agent with a wealth of experience
17 days ago
Trusted agent with a wealth of experience

We wanted an agent and a team we could trust whole heartedly and who would guide us through the selling process seamlessly. We are very grateful to Ric for his experience, honest communication and feedback and showing up for us 100%.

Seller review
Exceptional premium property specialist with unmatched local knowledge.
20 days ago
Exceptional premium property specialist with unmatched local knowledge.

Ric's knowledge of the local neighbourhood and market dynamics is absolutely unmatched. As a true specialist in high-end, premium properties, Ric is incredibly well-connected, thoughtful, and always on the front foot. Throughout the sale of my property, his communication was exceptionally proactive and timely. He managed every detail with the utmost professionalism, tact, and respect. I have no hesitation in recommending Ric to anyone considering the sale of their property in the greater Bondi neighbourhood.

Seller review
Ric delivers on everything he promises.His experience and knowledge of the area is unmatched
20 days ago
Ric delivers on everything he promises.His experience and knowledge of the area is unmatched

Ric is an amazingly good agent.He brings a depth of knowledge and a very sincere wish to help them achieve a result in what is a very difficult market.He takes the stress out of the process and helps his vendor every step of the way.I would have no hesitation in recommending him for his complete professionalism.He lets you know after very showing where you are at.Forget the rest use the best!

Seller review
Personable and knowledgeable
about 1 month ago
Personable and knowledgeable

Ric is well known for his knowledge of the market in Bondi, and I'm so grateful that he was my agent. He kept me up to date after inspections and his congenial nature made for easy discussions. Our house took longer than expected to sell, but Ric did not give up and negotiated a price within the range he had suggested before the start of the sales campaign. I believe both buyer and seller were happy, and Ric made it as stress-free as possible. Thank you Ric! His team is also fantastic, with Kate in particular being extremely helpful to me.

Seller review
Choosing the right agent.
about 1 month ago
Choosing the right agent.

I have been working with Ric Serrao many times over the past 15 years, he always tries his best to help, and in a tough market like what we are currently in, he again tried his best to achieve a good price. Ric is very organised and easy to approach, I can only recommend him to others.

Show all 342 reviews
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Ric's properties

Ric has 20 properties for sale and sold 90 properties in the last 12 months, showing 4, sorted by most recent activity

For Sale
SoldAug 19, 2026
Price not available
10 Elliott Street
North Bondi NSW 2026
4
4
4
House
SoldAug 18, 2026
Price not available
10 Campbell Parade
Bondi Beach NSW 2026
6
5
Block of units
SoldAug 13, 2026
Price not available
20 Forest Knoll Avenue
Bondi Beach NSW 2026
4
5
2
House
Show all 110 properties
See Ric at work
Get a genuine perspective of what it’s like working with Ric.
Auctions
Darling Point
North Bondi

Ric's sold properties

Ric has sold 90 properties in the past 12 months, showing 4.

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I'm selling a
bedroom
with
bathrooms in
Property imageAddressBedroomsBathroomsCarparksProperty TypeClosing PriceDate Sold
10 Elliott Street, North Bondi, NSW, 2026
10 Elliott Street
North Bondi NSW 2026
4
4
4
HouseUndisclosed PriceAug 19, 2026
10 Campbell Parade, Bondi Beach, NSW, 2026
10 Campbell Parade
Bondi Beach NSW 2026
6
5
propertyTypes.block-of-unitsUndisclosed PriceAug 18, 2026
20 Forest Knoll Avenue, Bondi Beach, NSW, 2026
20 Forest Knoll Avenue
Bondi Beach NSW 2026
4
5
2
HouseUndisclosed PriceAug 13, 2026
39 Hastings Parade, North Bondi, NSW, 2026
39 Hastings Parade
North Bondi NSW 2026
5
3
2
HouseUndisclosed PriceAug 13, 2026

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