Ric Serrao

Ric Serrao

Principal / Licensee in Charge / Licensed Real Estate Agent at Raine & Horne Double Bay | Bondi Beach
  •   4.9   (349 reviews)

Ric's sales performance at a glance

See how Ric has performed in the last 12 months on RateMyAgent*

24
Reviews
33
Median days on market
25
Properties for sale
89
Sold properties
$4.5m
Average sale price
$398.1m
Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

  • priceExpertbadge

    Consistently meets client expectations for property purchase price.

Ric's customer service award

See the RateMyAgent award Ric has won

  • 8x Suburb WinnerNorth Bondi - 2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018

About Ric

A regular winner of Raine & Horne’s Number 1 Salesperson and Principal worldwide since 2012, Ric is regularly among Australia’s best agents ranked by Real Estate Business. Despite a whirlwind of record prices and a mantelpiece stacked with awards, Ric is a genuinely humble man who enjoys time with his family, surfing at his local or sitting on the back of a horse. Ric attributes his success to his backstory. He arrived in Australia from Portugal with his family in the early 70s, initially living in Sydney’s Inner West before eventually settling in North Bondi. After leaving school early, Ric worked at KFC and then took various jobs, including driving cabs and working in hospitality and nightclubs. He then travelled overseas and got involved in the equestrian sector, where he rode and trained horses competitively before returning to Australia, where a friend suggested Ric try real estate. He was hooked on real estate after three weeks, and the rest is history. Why can Ric help you? Ric now has had close to 35 years of experience negotiating and selling in Australia’s most prestigious and competitive real estate market – Sydney’s Eastern Suburbs. Since starting work with an independent firm in Rose Bay in 1988, Ric has sold a diverse range of property, including development sites, apartment blocks, waterfronts, and prestige homes and has racked up countess suburb and street records. Ric’s genuine, compassionate, and friendly nature is integral to why vendors, investors, and buyers across our region love working with him and why almost 95% of his business derives from repeat clients – many of whom are high-profile – or from referrals. Undoubtedly, this star agent’s past work experience has served him well. Ric says he is grateful for having had various jobs in different industries and having broad life experiences growing up. Whether it was training horses, driving cabs or managing a food outlet, he learned a lot about people – such as not to judge someone by their appearance and that everybody is different. Moreover, these experiences have helped him connect with a broad range of vendors, buyers, investors, and tenants. Ric admits to getting a natural high from learning about the stories of others and delights in helping them change their lives with an outstanding result or providing them with some salient advice.

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Ric's reviews

  4.9  
Ric has 348 reviewsacross 24 different locations, showing 6.
Review Ric
Seller review
Trust, confidence, knowledge, and experience.
8 days ago
Trust, confidence, knowledge, and experience.

Ric's extensive experience in the industry and knowledge of our area is second to none. This gave us a lot of confidence from the get go. We never felt lost or uneasy through the process because Ric and his team left no stone unturned and they kept us informed at every step. The trust we had in Ric and his team was because of the open and honest communication. There were no riddles or second guessing... we knew where we stood from start to finish and that can't be said about every agent or agency! If you are thinking of selling, you need an agent you can trust, with the knowledge and confidence needed to navigate all the various things that happen in a campaign. There is none better than Ric and his team and i cant recommend them highly enough.

Seller review
Highly recommend Ric and his team.
19 days ago
Highly recommend Ric and his team.

This was my first experience selling a property through Ric and I can highly recommend him. Ric gave honest advice and market feedback which helped secure a great result while making the whole process stress-free. Sincere thanks to Ric and his team for their professional approach.

Seller review
Excellent 98/100
19 days ago
Excellent 98/100

He has been my long-time agent and never let me down

Seller review
Excellent work
about 1 month ago
Excellent work

Fantastic communications via a WhatsApp kept the four vendors on the same page. As a deceased estate sale with interstate vendors, the preparations to prepare the property for sale was managed very quickly and professionally. The result in a difficult market was a credit to Ric and his team.

Seller review
Magician Ric
about 1 month ago
Magician Ric

Ric is simply the best……

Seller review
The best at his job
about 2 months ago
The best at his job

Ric is amazing, grateful to know him

Show all 348 reviews
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Ric's properties

Ric has 25 properties for sale and sold 89 properties in the last 12 months, showing 4, sorted by most recent activity

For Sale
For Sale
SoldOct 6, 2026
Price not available
2/156-160 Old South Head Road
Bellevue Hill NSW 2023
3
2
2
Apartment
For Sale
Show all 114 properties
See Ric at work
Get a genuine perspective of what it’s like working with Ric.
Auctions
Rose Bay
North Bondi
Tamarama

Ric's sold properties

Ric has sold 89 properties in the past 12 months, showing 4.

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bedroom
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bathrooms in
Property imageAddressBedroomsBathroomsCarparksProperty TypeClosing PriceDate Sold
2/156-160 Old South Head Road, Bellevue Hill, NSW, 2023
2/156-160 Old South Head Road
Bellevue Hill NSW 2023
3
2
2
ApartmentUndisclosed PriceOct 6, 2026
92 Military Road, Dover Heights, NSW, 2030
92 Military Road
Dover Heights NSW 2030
4
3
4
HouseUndisclosed PriceSep 28, 2026
2/4 Glasgow Avenue, Bondi Beach, NSW, 2026
2/4 Glasgow Avenue
Bondi Beach NSW 2026
3
1
Apartment$1,910,000Sep 21, 2026
30 O'Donnell Street, North Bondi, NSW, 2026
30 O'Donnell Street
North Bondi NSW 2026
4
2
1
HouseUndisclosed PriceSep 15, 2026

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