Great communicator + plan executed perfectly = HAPPY SELLERS!
A quick introduction we're Property Advisors and as property professionals we deal with sales agents right across Melbourne on both sides buying and selling, on this occasion we were assisting our client in the role of vendor advocate.
We chose Jellis Craig because of their local presence, knowledge and strong results in the area.
We had a situation whereby we had a lengthy lease in place which meant our market was narrow and given we had a tenant the presentation & access was compromised, weighing this up we decided to adopt a two-tier sales approach; firstly off-market with the tenant and then take the property to market for Auction vacant & furnished once the tenant vacated.
David impressed with his willingness to throw himself into a an off-market campaign without the support of advertising and managed to get a good amount of buyers through over a few weeks of opens. Although no offers were generated the feedback was invaluable in deciding on our next move.
Through both campaigns David's level of communication was first rate and he demonstrated a deep understanding of his buyers, not just the whether they were an investor or first home buyer he really knew their needs, motivation and budget.
On Auction day David & Carla under-promised and over delivered, we never felt like we were being "conditioned" merely presented with information in a logical matter-of-fact manner. This was refreshing. David's Auction was approachable and knowledgeable, nothing aggressive or arrogant and Carla worked the crowd helping entice a crucial 2nd buyer into the bidding. Post Auction they negotiated fiercely, our client was ecstatic with the result, she kept laughing and slapping us with the brochure in disbelief!
Thank you David & Carla for a seamless sale, you exceeded our expectations.
David is part of an emerging new wave of next generations agents, that are less salesperson more focused on delivering a high level of customer service and expert market/product knowledge