Written by Mark Armstrong, CEO and Co-founder of RateMyAgent
Trust is the crown jewel of real estate agent marketing. Potential clients all want to appoint an agent they can trust to get them the best price and experience but demonstrating that trust has proven to be very difficult in the past. You will notice our weekly email has changed to include your Trusted Agent status, whether you have earned a Trusted Agent badge or if you haven’t, and what you need to do to qualify for one.
We have heard it all before, real estate agents are less trustworthy than politicians. Roy Morgan has been polling Australians about the trustworthiness of different professions since 1975. Real estate agents have always polled poorly. In its 2015 Image of Professions Survey*, only 9% of those surveyed rated real estate agents “very high” or “high” on ethics and honesty. Only advertising people and car salespeople score worse.
We don’t think the survey results paint a true picture as we know there are many trusted and transparent agents providing exceptional customer experiences, we have already collected over 800,000 positive vendor and buyer reviews. One of the problems that consumers face is the difficulty in finding trusted agents and on the flip side, agents have the problem with demonstrating and effectively promoting that they are trusted agents.
That’s now changed with the launch of our newly released Agent Recognition product feature which aims to help agents build trust with prospects and differentiate themselves from the competition. The Trusted Agent Badge is one of three badges which agents can earn and it demonstrates that the agent embraces transparency and requests 100% of vendor reviews for each of their sales. They do not filter their requests and are also open to more critical, constructive feedback. For more information on Agent Recognition and how you can earn Trusted Agent status, read FAQ article here.
In this Wednesday’s Espresso Series session, we chat with Josh Tesolin our ‘Trusted’ Agent of the Year where we will explore why being recognised as a Trusted Agent is so important, address the most common concerns that consumers have when searching for an agent, and how you can position yourself to win their trust, and ultimately their business.
Watch on demand: All the latest Espresso Series are available to watch here now.
The Espresso Series are short 15-minute educational sessions to help you learn practical skills so you can thrive in a changing environment.
Fortnightly on Wednesday’s, Mark Armstrong, RateMyAgent CEO & Co-founder will host and deliver these webinar sessions in addition to Subject Matter Experts from our business and industry leaders.
If you haven’t already registered for the Espresso Series, please register below (you only need to register once to access all sessions).
When: Every Wednesday at 2pm AEST
Wednesday 8th July topic: “Why being recognised as a Trusted Agent is so important” plus Q&A with Mark.
Host: Mark Armstrong, CEO and Co-founder of RateMyAgent.
Special Guest: Josh Tesolin, Australia’s 2020 Agent of the Year Award winner