Some years ago I tried to sell an investment unit at a time when prices were escalating. I had two proposals from real estate agents. One proposal was simple and had a realistic price range. The other proposal was elaborate but indicated a higher price range. I chose the agent with the elaborate proposal. I ended up with the wrong agent, who was not a good salesperson, made lots of excuses and didn't really have a grasp of the market. The unit didn't sell and I missed the market peak. This time around I had a different approach. I was going to go with an agent who had a good grasp on the market, was realistic in the price range and who was an experienced salesperson with a track record. L J Hooker was managing the rental side of my property so I decided to talk to them about handling the sale. I met with Cranston Schwarz who was the principal of the agency. First impressions were good. Cranston presented a simple proposal which was upfront on costs and he put forward what I thought was a realistic price range. Cranston also appeared to have a grasp of the market and had a good track record. Throughout the sales process Cranston was a true salesperson who didn't dwell on negatives or make excuses. He gave feedback on a regular basis and when things appeared to change in the market he was quite straight forward. I indeed needed to sell within a defined timeframe and this was achieved. I would recommend Cranston Schwarz from L J Hooker at Freshwater as a professional salesperson who understands his marketplace.
Cranston Schwarz
