Frank Gordon Estate Agents

232 Bay Street, Port Melbourne VIC 3207
  •   4.9   (103 reviews)

Our sales performance at a glance

See how Frank Gordon Estate Agents has performed in the last 12 months on RateMyAgent*

8
Reviews
0
Properties for sale
16
Sold properties
$1.1m
Average sale price
$17.6m
Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

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    Recognised for going above & beyond for their clients.

Meet the team

Get to know the agent at Frank Gordon Estate Agents.

Frank Callaghan
Frank Callaghan

Sales Executive

  4.9   (104 reviews)
About Frank
Frank Callaghan, is the Company’s Managing Director, Licensed Agent and Lead Auctioneer. New and existing clients can expect an honest expert appraisal and top service from one of the MOST EXPERIENCED agent/auctioneers in the area. With an Economics & Commerce Degree from Melbourne University, majors Marketing and Commercial Law he is hands on, responsible for sales campaigns management. Frank brings to the firm’s clients a wealth of experience, over 40 years of Estate Agency practice. Whilst experienced in all facets of the industry Frank particularly specializes in marketing inner city property by Auction and has negotiated well over a thousand property sales. Frank Callaghan has an absolute commitment to client's success. His professionalism is shown in the accuracy of appraisals and a sales clearance rate the envy of his peers.
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About us

Established for over 50 years, Frank Gordon & Co possesses an expert knowledge of the locality, with a unique understanding of the market. Our office has earned an enviable reputation for the achievement of benchmark results and the delivery of a superior level of professional service. At Frank Gordon & Co, our client’s interests are at the forefront of everything we do. This philosophy has been our driving force and we are delighted that in an increasingly diverse and competitive market, it still remains our guiding principle. Our office benefits from a prime position in Bay Street. Frank Gordon & Co’s professional team provides a personalized approach and has built a reputation for benchmark results in Sales, Leasing & Management of residential and commercial property. Unlike franchise groups and multi-office networks, our boutique agency chooses to specialise in this immediate area. We haven’t purchased our brand name; we created it over five decades of service to our local area. Our clients validate our performance by choosing our real estate office again and through their continued recommendation to others. Today, more than 50% of our business flows from direct referral and the reappointment of former clients. From Frank Gordon & Co, you can expect the highest standards of honesty, integrity and professional practice. So the next time you are in Bay Street, come and meet our friendly team of professional staff.

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Our reviews

  4.9  
104 reviewsacross 9 different locations, showing 6.
Seller review
Our experience was disappointing from start to finish
4 days ago
Our experience was disappointing from start to finish

Initially Frank was very attentive, with constant phone calls/visits and a professional appraisal. He talked the talked, but once we signed it was a different story! The written appraisal suggested our property could achieve over $2m. But after signing, the tone of the conversations changed and we were told that the price needed to be significantly reduced before the campaign had even begun. We were not consulted about changes to the campaign, including the promotional dates and the auction date. Early into the campaign we were strongly encouraged to accept a pre-auction offer well below our original expectations and the appraisal. We felt there was excessive pressure to sell before the market had been properly tested. Communication was unprofessional, including late-night messages and emails which we found to be inappropriate in their tone and advice. Many of the conversations involved Frank trying to convince us to accept a lower offer and showing his frustration that we were ‘not listening to him’. This included telling us “Don’t muck this up” and trying to convince us to take the lower offer and invest it rather than going to auction. We were also concerned when windows and security screens were left unsecured on the property after an inspection. When it was raised with the agent he was very dismissive of our concerns. On auction day, we had to actively encourage Frank to continue negotiating to achieve a better price. Instead of strongly advocating on our behalf for the we got huffs and puffs and eye rolls. Luckily, we were able to gain a slight increase, but we had to constantly advocate for our own interests throughout the campaign, when that should have been the role of our appointed estate agent. While the property ultimately sold, the experience was stressful and left us feeling unsupported. We accepted the final offer reluctantly because we were anxious and exhausted by the process rather than because we believed it represented the best possible outcome.

Frank Callaghan

Frank Callaghan

  4.9   (104 reviews)
Seller review
Highly recommended!
about 1 month ago
Highly recommended!

Frank knows the local market very well and understands the foibles of properties on the old title system. Frank always gave honest, realistic advice and kept us informed. We are happy with the whole sale process and satisfied with the price achieved. Frank was able to recommend reliable suppliers for carpet and staging.

Frank Callaghan

Frank Callaghan

  4.9   (104 reviews)
Seller review
Experience counts when selling property in a difficult market
3 months ago
Experience counts when selling property in a difficult market

Frank was straight forward and down to earth in his approach to selling our property. I found him to be professional and honest in our dealings and with his wealth of experience he is well placed to offer good quality advice. a

Frank Callaghan

Frank Callaghan

  4.9   (104 reviews)
Seller review
Well managed process
4 months ago
Well managed process

Frank Gorgon provided a very well managed service during the selling process and I have no hesitation in recommending them to my friendds.

Frank Callaghan

Frank Callaghan

  4.9   (104 reviews)
Buyer review
Nothing was too much trouble !
5 months ago
Nothing was too much trouble !

The team were fantastic - a viewing to meet my timescale, a second viewing as we signed the contract and a quick decision from the seller - what more could i ask. Very helpful and pleasant. A nice experience all round....and i got the property i wanted.

Frank Callaghan

Frank Callaghan

  4.9   (104 reviews)
Seller review
Excellent
7 months ago
Excellent

Good experience and knowledgeable.

Frank Callaghan

Frank Callaghan

  4.9   (104 reviews)
Show all 104 reviews
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Our properties

Frank Gordon Estate Agents has sold 16 properties in the last 12 months, showing 4, sorted by most recent activity

SoldMay 27, 2026
$675,000
6/90 May St
Fitzroy North VIC 3068
2
1
1
Apartment
SoldMay 27, 2026
SoldMay 27, 2026
SoldMay 17, 2026
$600,000
210/52 Nott Street
Port Melbourne VIC 3207
2
1
1
Apartment
Show all 16 properties
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