Place Estate Agents - New Farm - Verified Reviews & Real Estate For Sale

Our sales performance at a glance

See how Place Estate Agents - New Farm has performed in the last 12 months on RateMyAgent*

Reviews

Properties for sale

349

Sold properties

$1.9m

Average sale price

$667.9m

Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

Meet the team

Get to know the 10 agents at Place Estate Agents - New Farm.

Aaron Woolard

Lead Agent

4.9

(706 reviews)

About Aaron

An enthusiastic agent with a refreshing approach to his profession, Aaron Woolard not only enjoys real estate's constant challenges but rather thrives on them. Aaron’s highly competitive approach to securing the best outcome for every client, and his unwavering commitment to consistently delivering six-star service, are reflected in a proven track record of outstanding results, record sales and an impressive auction clearance rate. Aaron has a lifelong association with his specialist area where he has lived for many years. His exceptional negotiation skills and unshakable character are matched with a commitment to assist his clients in achieving their real estate goals and ambitions. Through strategic marketing and constant buyer feedback, Aaron keeps clients up-to-date with how their property is being received. His honest, straightforward and well-informed advice is invaluable in achieving a successful outcome. Aaron had long aspired to become an integral part of the successful team at Place New Farm – a company he admires for its innovative marketing, industry-leading support services and database of over 70,000 active buyers – all benefits he can now offer his clients to maximize the sale price of their home. Overall, Aaron brings an in-depth understanding of the local area and commitment to his clients that extends above and beyond the expected.

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Alex Rutherford

Lead Agent / Licensed Real Estate Agent / Partner

4.9

(485 reviews)

About Alex

Alex's straightforward approach and proven track record have earned her a loyal client base built on referrals and repeat business. She consistently delivers exceptional service, swift sales, and strong results across Brisbane's competitive inner-city market. With strong market knowledge and sharp negotiation skills, Alex excels at strategic buyer profiling and accurate pricing. Her genuine enthusiasm and honest counsel give clients confidence throughout every stage of their property journey. She connects easily with people and builds lasting relationships; clients often know she's their agent from the first meeting. Alex maintains her competitive edge through ongoing professional development in sales, marketing, property law and auctions. Her extensive experience delivers outstanding outcomes for properties within 10km of the Brisbane CBD, where her market insight is unmatched. Her distinguished career includes prestigious accolades such as life membership from her former firm, recognition as a top 5 salesperson by the Real Estate Institute of Queensland in both 2011 and 2013, and consistent Black Club status within Place, regularly ranking among the top 10 agents’ company wide.

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Karen McBryde

Licensed Real Estate Agent

4.9

(95 reviews)

About Karen

I’ve worked in five different Queensland locations selling over $130 million worth of residential real estate across 4 different fields of property and finance. I’ve personally bought and sold 6 houses, including cosmetic upgrades, structural renovations, new builds and a sub division. Born in Cairns and raised in North Queensland until my high school years, I have a personal and professional network boasting some of Queensland’s most highly regarded professionals. I’ve worked with families, first home buyers, prestige homes and local & national builders and developers. I now have two daughters and my most recent purchase was a 1970's brick highset with a pool.

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Ann-Karyn Fraser

Lead Agent

4.9

(48 reviews)

About Ann-Karyn

A highly-motivated, personable and respected property expert, Ann-Karyn Fraser has combined her love for Brisbane with her expertise in marketing, making her a stand out professional in the real estate industry. Having spent more than a decade living and working as a sales agent in the western suburbs of Brisbane, Ann-Karyn’s connection to the local area and knowledge of the community is undeniable – an attribute that is deeply respected by buyers and sellers alike. What sets her apart is her genuine commitment to achieving the most desirable outcomes for clients, tailoring campaigns suited to individual needs and taking the pain out of what can be a stressful process. While Ann-Karyn is well-known as a prestige property specialist and has achieved record prices for the area, she relishes the opportunity to sell any home, no matter what size, style or price range, approaching each home with renewed enthusiasm. Importantly, for Ann-Karyn, listing and selling real estate is not seen as a “transaction”, but an opportunity to help someone achieve their property dreams because she genuinely cares about the people who live in the local community.

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Simone Weigall

Licensed Real Estate Agent

4.9

(43 reviews)

About Simone

Simone Weigall’s passion for the industry is undeniable, starting her Real Estate career in 1999 for a boutique agency in Wilston village. She approaches each home with a renewed enthusiasm, viewing it as a new challenge to reach the most desirable outcome possible for her sellers. It’s this devotion to her clients that makes Simone stand out from the crowd and sees her clients return time and time again. Simone has always exhibited her strong ambition to achieve, owning and operating her own small business, successfully from the age of 21 for six years, before transitioning into the real estate industry. Her experience in real estate extends beyond the past 15 years, as she bought her first home at the age of 18 and has bought and sold many properties since then. Having specialised in Brisbane’s inner northern suburbs since the start of her real estate career, and owning property in the area herself, Simone has almost unrivalled knowledge of the precinct, including property values, types and local amenities. Not only is her market expertise unsurpassed, but Simone also believes wholeheartedly in what the area has to offer, and its potential. While being a prestige property specialist is Simone’s hallmark, she relishes the opportunity to sell any property, no matter its size or type, with her experience covering a mixture of Queenslanders, cottages and contemporary residences. Simone’s tenacity to achieve the best outcome possible for her clients has seen her reach record prices for sales on many occasions, leaving no stone unturned in the pursuit of the most desirable result. She has also won many industry awards throughout her career, and has consistently been ranked in the top 10 sellers for the various companies she has worked for. Working in one of Place’s corporate offices, Simone’s own knowledge and experience is enhanced by the access she has to not only a great database of buyers, but also impressive technology and good corporate and behind-the-scenes assistance.

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Angelo Zardo

Licensed Real Estate Agent

4.9

(61 reviews)

About Angelo

Angelo Zardo is a Lead Agent at Place New Farm. Angelo is an established Real Estate professional specialising in the suburbs of the inner north of Brisbane, New Farm and surrounds. Growing up in a family of tradespeople, Angelo was exposed to the fundamentals of constructing a home as a young child, which overtime, developed his appreciation for architecture and home design. In alignment with this interest, Angelo went on to acquire qualifications (Bachelor of Business (BBus), Majoring in Marketing) and completed additional electives in Real Estate. During this time, Angelo worked as a Marketing and Business Development Manager, building his foundation for the Real Estate industry. Being a local of the New Farm peninsula for over 15 years now, Angelo’s market knowledge is second to none. As a result of providing immeasurable customer service, Angelo has established himself as an honest and reliable Lead Agent in his previous roles over the past 5 years. The abundance of positive client feedback Angelo has earned are a testimony to his professionalism, with some of his most recognised qualities being his extensive market knowledge, ability to provide honest advice, superb communication skills and work ethic. One of Angelo’s top priorities is to ensure the transition process for his clients is as seamless as possible. Those who partner with him are familiar with his level of transparency and utmost respect for everyone he encounters. Providing a service resulting in universal satisfaction is a priceless experience for Angelo and is what makes each transaction so special. With a record of proven success, immeasurable social skills, and an immense dedication towards all his endeavours, Angelo Zardo is the Real Estate professional you can rely on for transactional success.

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About us

Place New Farm opened its doors in July 2010, bringing the vibrant Place style to this area and surrounding suburbs with its unique ‘one office, multiple locations’ approach to real estate. Director Judy Goodger compiled a first class team of top real estate agents to ensure that the New Farm office continues to uphold the incomparable Place standards while always increasing its presence and stellar reputation. Servicing the surrounding suburbs of the Inner North of Brisbane and beyond, the New Farm team offers a high quality of service that you can always count on when it comes to buying and selling through Place. Like all Place Agents, the New Farm team is always adapting with the trends while providing the same first class marketing that Place is known for. Whether or buying or selling, you can count on us for a friendly, innovative approach to real estate.

Seller review

8 days ago

Professional

Alex and her very professional team were lovely to work with. Communication was fantastic, I was always kept informed about open houses, buyers interest. Highly recommend.

Alex Rutherford

4.9

(485 reviews)

Buyer review

9 days ago

Knowledgeable & Helpful Agent

Aaron was very knowledgeable and helpful throughout the whole process.

Aaron Woolard

4.9

(706 reviews)

Seller review

26 days ago

Expert advice, exceptional service, and an outstanding off-market result.

We had an outstanding experience working with Alex and her team. From start to finish, their professionalism, communication, and attention to detail were exceptional. Alex's expertise went far beyond simply selling our property. Her advice on renovations and styling was invaluable, helping us present our home in the best possible light. Every recommendation was practical, well considered, and clearly backed by a deep understanding of what buyers are looking for. The entire team worked seamlessly to generate significant buyer interest, resulting in a large number of private inspections. Their strategic approach and strong network created genuine competition, and thanks to Alex's skilled negotiation, we achieved an excellent result without even needing to take the property to market. We couldn't be happier with the outcome and would highly recommend Alex and her team to anyone looking for knowledgeable, professional, and results-driven real estate agents.

Alex Rutherford

4.9

(485 reviews)

Seller review

about 1 month ago

The Agent I Trust, Time and Time Again

Aaron has sold multiple properties for me over the years (and helped me find new ones whenever I inevitably decided to move again!), and there’s a reason I keep going back. Aaron is honest, knowledgeable, and genuine, and he tells you what you need to hear, not what you want to hear. I trust him completely and simply wouldn’t use anyone else. And coming from someone who generally isn't a fan of real estate agents... that's probably the biggest compliment I can give. Thank you, Aaron & Team Woolard!

Aaron Woolard

4.9

(706 reviews)

Seller review

about 1 month ago

Good communicator providing calm, considered Advice. Exceptional Results.

Aaron was always calm and considered. Presented all possible sale strategies, addressing pro's and con's for each as well as providing his recommendation and the reasons for that. Went above and beyond what you expect from an agent but don't often get. He identified likely buyers early and kept them engaged during the sale process. The team were always well presented, and presented well ensuring everything was done to achieve the best possible result. In the end it was an exceptional outcome.

Aaron Woolard

4.9

(706 reviews)

Seller review

about 1 month ago

Proactive sales team

We chose Place as they have a strong sales history in our unit block. We initiated the sale whilst overseas and Alex and her team were readily able to accommodate time differences. They have a good team structure which made communications really easy via a WhatsApp group. The use of Campaign Agent provided very detailed weekly reports of all enquiries and inspections, with more detailed communications of any strong interest via WhatsApp and phone calls. The team dealt directly with the rental agent and managed all communications and inspections with the tenant. Our goal was to sell by the end of the financial year and that was achieved whilst other units in the block remain unsold. The market has definitely dropped since the 2026 budget, but we were happy with the price and speed with which the unit was sold. All in all a very successful outcome and we would highly recommend Alex and her team.

Alex Rutherford

4.9

(485 reviews)

Our properties