Principle Property

PO Box 3068 JOONDALUP WA 6027
  •   5   (1 review)

Our sales performance at a glance

See how Principle Property has performed in the last 12 months on RateMyAgent*

1
Reviews
4
Properties for sale
7
Sold properties
$1.2m
Average sale price
$8.2m
Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

Meet the team

Get to know the 4 agents at Principle Property.

Tom Burton
Tom Burton

Sales Consultant

  5   (4 reviews)
About Tom

Tom currently has 1 active property listings and 2 sold property listings over the past 12 months.

View Profile
Bill Atkinson
Bill Atkinson

Licensed Real Estate Agent / Director

  5   (1 review)
About Bill
Starting as a sales cadet in the early 90's my real estate career has progressed through to State Manager and Sales Manager roles for ASX listed real estate brands over three decades to now owning and running Principle Property in Perth. Experience is everything.
View Profile
Craig Beech
Craig Beech

Sales Consultant

About Craig
Following years of fabulous success within the Australian Supplies and Contracts Market, looking after medium to top-tier Corporates and Government, Craig shifted his focus to Real Estate, identifying that there is a great need to ensure that peoples' most valuable assett, their property, needs to be handled with the utmost care, integrity and attention to detail, which everyone quite frankly deserves. This is my heartbeat. Real Estate Agencies should be defined by this very ethos. Principle Property is set apart from the many, by following this road less travelled.
View Profile
Robert Palmieri
Robert Palmieri

Sales Consultant

About us

Prepare to experience the pinnacle of real estate excellence with Principle Property. Established in 2025, we're dedicated to providing property consultancy, valuations, management, and development solutions that go beyond the ordinary. Unlike many, our focus isn't on ego, flashy offices, or empty promises. Instead, we leverage our decades of expertise, making your competitive advantage our utmost priority. Let Principle Property take you to the forefront of the real estate market, ensuring you maximize sale prices, enhance negotiations, and reach your property goals

Our reviews

  5  
1 reviewsacross 1 different locations, showing 1.
Buyer review
Look no where else but Bill.
2 days ago
Look no where else but Bill.

Five stars simply isn’t enough for Bill. Frankly, the rating system needs to be reconsidered. Calling Bill a real estate agent feels insulting. He’s more of a property wizard, part-time psychologist, full-time miracle worker and, quite possibly, the finest negotiator to have walked Australian soil. From start to finish, Bill was absolutely bloody phenomenal. Nothing was too difficult, communication was outstanding, and somehow he managed to make the entire process feel under control even when the rest of us had absolutely no idea what was going on. At several points I’m fairly certain Bill was simultaneously negotiating the deal, answering our questions, predicting the future and preventing the Australian property market from collapsing. If Bill told me tomorrow that a burnt-out garden shed in the middle of the Nullarbor was a solid investment, I’d probably ask him where to sign. We ended up with the property we wanted, the process was remarkably smooth, and Bill went well beyond what we expected from an agent. Give this man a raise, a statue, his own suburb and possibly a public holiday. 11/10. Would trust Bill with real estate, international diplomacy and potentially my firstborn.

Bill Atkinson

Bill Atkinson

  5   (1 review)
map

Our properties

Principle Property has 4 properties for sale and sold 7 properties in the last 12 months, showing 4, sorted by most recent activity

Under Offer
From $899,000
13 Ensign Drive
Swan View WA 6056
4
2
2
House
For Sale
$899,000 - $1,000,000
13 Ensign Drive
Swan View WA 6056
4
2
4
House
SoldSep 1, 2026
$850,000
34 Warbler Ct
Chittering WA 6084
3
1
7
Acreage Semi-Rural
For Sale
From $1,200,000
10 Seafarer Way
Jindalee WA 6036
4
2
3
House
Show all 11 properties
© 2026 RateMyAgent