Principle Property

PO Box 3068 JOONDALUP WA 6027

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Our sales performance at a glance

See how Principle Property has performed in the last 12 months on RateMyAgent*

0: Reviews
5: Properties for sale
7: Sold properties
$1.1m: Average sale price
$7.8m: Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

Meet the team

Get to know the 4 agents at Principle Property.

Tom Burton

Sales Consultant

(4 reviews)

About Tom

Tom currently has 2 active property listings and 2 sold property listings over the past 12 months.

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Bill Atkinson

Licensed Real Estate Agent / Director

About Bill

Starting as a sales cadet in the early 90's my real estate career has progressed through to State Manager and Sales Manager roles for ASX listed real estate brands over three decades to now owning and running Principle Property in Perth. Experience is everything.

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Craig Beech

Sales Consultant

About Craig

Following years of fabulous success within the Australian Supplies and Contracts Market, looking after medium to top-tier Corporates and Government, Craig shifted his focus to Real Estate, identifying that there is a great need to ensure that peoples' most valuable assett, their property, needs to be handled with the utmost care, integrity and attention to detail, which everyone quite frankly deserves. This is my heartbeat. Real Estate Agencies should be defined by this very ethos. Principle Property is set apart from the many, by following this road less travelled.

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Robert Palmieri

Sales Consultant

About us

Prepare to experience the pinnacle of real estate excellence with Principle Property. Established in 2025, we're dedicated to providing property consultancy, valuations, management, and development solutions that go beyond the ordinary. Unlike many, our focus isn't on ego, flashy offices, or empty promises. Instead, we leverage our decades of expertise, making your competitive advantage our utmost priority. Let Principle Property take you to the forefront of the real estate market, ensuring you maximize sale prices, enhance negotiations, and reach your property goals