Simeon Partners

2, 104 Spofforth Street, Cremorne NSW 2090
  •   5   (126 reviews)

Our sales performance at a glance

See how Simeon Partners has performed in the last 12 months on RateMyAgent*

6
Reviews
7
Properties for sale
6
Sold properties
$11m
Average sale price
$66.1m
Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

Meet the team

Get to know the 3 agents at Simeon Partners.

Richard Simeon
Richard Simeon

Principal / Sales Agent / Licensed Real Estate Agent

  5   (121 reviews)
About Richard
Richard believes the first step in selecting your agent should start with reviewing their past performance, based on vendors ratings and testimonials. Since 2020, he has distinguished himself as Mosman’s only lead agent to consistently achieve a 5-star vendor rating, with testimonial, for every sale, a testament to his exceptional service. In Richard’s 25-year career, he has sold over $3 billion in local property sales, and prides himself on delivering the ultimate outcome for every vendor. With 14 suburb record sales, 57 waterfront sales, and an average sale of around $10 million currently, Richard is trusted to represent many of the highly valued properties in the market. Notably, in 2022, he set Mosman’s suburb record sale of $33 million, which was $11 million higher than the previous record sale for a single residence. This sale instantly transformed prestige sale prices in Mosman. Richard founded Simeon Partners in January 2014, and today he strongly believes he still offers a more strategic selling approach, fine-tuned to the needs of each property, rather than the one-size-fits-all sales process, most often seen in the market. His unique, innovative, and emotive selling strategies have directly led to Simeon Partners delivering premium results across 33 suburbs Sydney wide, with around 40% of these buyers coming from out-of-area or international buyers. Richard says, “the market does not determine the sale price the agent does, and all agents are not the same.” An agent’s ability to empower the best buyers to compete, requires implementing multi skilled psychological and rational sales strategies. Richard’s 20 years experience in the international marketing and advertising industry defined him, allowing him to truly understand consumer behaviour in how to influence purchasers’ decision-making processes. Today, Richard still feels he is an 'Ad Man’ working in real estate. Simeon Partners is committed to lead the market, not follow. Implementing the most effective sales and negotiation strategies, continuously refining their marketing to attract more buyers for every property. They prioritise transparency, publishing a vendor testimonial for every property sold on vendorfeedback.com.au. As Richard says, "In real estate, a vendor does not get what they deserve, they get what their agent negotiates."
View Profile
Vivie Li
Vivie Li

Sales Associate / Sales Agent / Licensed Real Estate Agent

  4.9   (15 reviews)
About Vivie
Energetic, dedicated, and client-focused, Vivie brings a thoughtful and results-driven approach to every property journey. As part of the team at Simeon Partners, she works closely with clients to ensure every step of the buying or selling process is thoughtful, seamless, and rewarding. Known for her strong work ethic and natural problem-solving ability, Vivie is a skilled communicator and negotiator who is committed to achieving outstanding outcomes. She takes pride in building genuine relationships with her clients, guiding them through important decisions and celebrating successful results together. Holding a Bachelor of Finance, Vivie combines analytical insight with a personable, service-driven approach. Fluent in Mandarin and Shanghainese, she connects easily with a diverse range of clients and provides clear, confident support throughout every stage of the sales process from listing to transaction. Passionate about property and the communities she works within, Vivie values the opportunity to help people achieve their goals while contributing to the continued success and reputation of Simeon Partners.
View Profile
Melody Murphy
Melody Murphy

Sales Agent / Licensed Real Estate Agent

  5   (5 reviews)
About Melody
With over 20 years experience in all facets of the real estate industry, Melody has a deep passion for property and a love for client satisfaction. As a licensed real estate agent and true professional, Melody values every relationship formed in her profession. Her career has seen her represent offices across Sydney from Newtown, Darlinghurst, Lindfield and Mosman. Highly experienced across the property industry, Melody’s attention to detail, integrity and strategic processes have contributed to decades of success with constant growth and performance. She brings an outstanding level of expertise to satisfy the needs of clients of a discerning calibre. Melody’s goal is to always deliver results that surpass the clients' expectations and to offer an experience that is simply, ‘A World of Difference’.
View Profile

About us

EXPERT ADVICE As an independent firm, we are free to prioritise your needs, and the first step is to offer you world-class customer service. Having spent years at executive levels in real estate and advertising, our directors have acquired invaluable business acumen, which we share with you in the form of professional guidance. Whether you’re deciding to sell, buy, lease or invest, we keep you informed at every turn. SOPHISTICATED STRATEGIES Our dynamic business model keeps pace with the rapidly changing real estate market. Drawing on both a centralised database and a vast global network, our property advisers can selectively target large numbers of buyers on four tiers: prequalified, hyperlocal, out of area and international. By identifying the right audience from the outset, we take control of the entire selling process, smoothing the path to a premium price. CUSTOMISED CAMPAIGNS We excel at matching people with properties that satisfy and sometimes even surpass their specific requirements. Every vendor receives a personalised marketing strategy that clearly positions his or her property, showcases its highlights and underpins the value proposition. This unmatched technique not only nurtures potential buyers’ emotional investment in the home and drives them to compete for it, but also creates a solid foundation for rational negotiation. STRONG PEOPLE SKILLS Property is the ultimate lifestyle product and therefore highly personal. Our approachable and supportive advisers enjoy a thorough understanding of personality types along with expertise in the art of communication, so they can easily determine how best to serve individual clients. In due course, we steer the interaction, creating a sense of exclusivity and scarcity to influence the most committed buyers and empowering sellers to secure a successful outcome. A COLLABORATIVE CULTURE An agency can be shackled by conformity and internal competition, so we’ve stepped out of the silos to work with you as a team. Our coordinated roles allow us to manage the detailed campaign process and ensure that the lead agents spend the maximum amount of time on attracting the best buyers. This flexible, integrated approach provides you with collective brainpower and combined resources to ensure an exceptional result—our client testimonials confirm it.

Social profiles

Our reviews

  5  
126 reviewsacross 14 different locations, showing 6.
Seller review
Melody achieved over $40,000 per sqm, a building record.
about 1 month ago
Melody achieved over $40,000 per sqm, a building record.

“We were extremely impressed by Melody’s exceptional negotiation skills, which were strategic, transparent, and highly effective in securing an outstanding result with the successful purchaser, achieving over $40,000 per sqm, which is a building record. We would have no hesitation in recommending Melody to anyone considering selling their property. It has been a pleasure working with Melody throughout the successful marketing and sale of our property. She demonstrated outstanding professionalism, strong attention to detail, and a proactive approach at every stage of the campaign. Melody’s ability to respond quickly and provide timely, relevant information to potential purchasers was instrumental in generating interest and driving a successful outcome. Her expertise, dedication, and commitment to achieving the best possible result gave us complete confidence throughout the process.”

Melody Murphy

Melody Murphy

  5   (5 reviews)
Buyer review
 This level of integrity is both unusual and rare in real estate
2 months ago
This level of integrity is both unusual and rare in real estate

Melody, unlike many agents, truly knows her product. She is thorough in her approach and clearly explains what matters most to a buyer. She goes the extra mile and conducts the level of due diligence that agents are expected, and even legally required to provide, but which in my experience is often overlooked, even with the more complex matters. Overall, I would confidently choose Melody if I were selling a property, knowing she would achieve a great result. At the same time, as a buyer, I would value dealing with her for her balanced, transparent, and straightforward approach. In my experience, this level of integrity is both unusual and rare in real estate

Melody Murphy

Melody Murphy

  5   (5 reviews)
Seller review
In a very tough market, he knew exactly how to tackle the job.
3 months ago
In a very tough market, he knew exactly how to tackle the job.

Richard was strategic, professional, and highly experienced throughout the entire campaign. In what was a very tough market, he knew exactly how to tackle the job and remained confident in his approach from start to finish. He stuck to his plan, and that discipline paid off with a strong result. His experience really shone throughout the campaign, and his strategy was spot on. I always felt we were in capable hands, and his guidance made a challenging process feel well-managed and under control. Highly recommend.

Richard Simeon

Richard Simeon

  5   (121 reviews)
Seller review
Unwavering dedication throughout the entire process.
3 months ago
Unwavering dedication throughout the entire process.

Dear Richard, I wanted to sincerely thank you for your outstanding work in helping me sell my home. Your professionalism, attention to detail, and unwavering dedication throughout the entire process were truly impressive. I always felt confident knowing you were handling things with such care and expertise. Thank you for going above and beyond, it was an absolute pleasure working with you. Best regards, Bill Zhong

Richard Simeon

Richard Simeon

  5   (121 reviews)
Seller review
Commitment, experience & enthusiasm
7 months ago
Commitment, experience & enthusiasm

Richard Simeon, has sold two expensive properties for me over the past few years and I have also bought from him during that time. In my experience, Richard is relentless and determined on behalf of the vendor. Whereas many other agents would have been strongly encouraging price reductions to move my property, Richard was constant in his recognition and defence of the value and quality of my property and determined to get a fair price. He attended every one of the open houses and often visited the property on my behalf when I was unable to but had a tradesperson there to do something. Even after having a nasty fall, resulting in a shoulder operation, Richard continued to be completely committed to the sale. He remained enthusiastic throughout the process of the sale and supported be his strong team, Karen and Melody . Richard has more than just great experience in the Real Estate market, he defends vendors values in difficult markets. I highly recommend Richard and his team if you're wishing to sell your property.

Richard Simeon

Richard Simeon

  5   (121 reviews)
Seller review
What an outstanding result by Simeon Partners
9 months ago
What an outstanding result by Simeon Partners

When Richard first came through my home, I was ever so impressed by his manner and the way he presented his ideas for marketing the property. He was courteous, well-prepared, and clearly knew his craft. The video and marketing presentation were simply wonderful, far beyond what I had imagined. Everything was done with such care and attention to detail. Richard negotiated skillfully with multiple buyers and achieved an outstanding result. The entire team has been a joy to deal with. Each person I’ve spoken to has been kind, patient, and genuinely helpful. All in all, for what is a stressful process, it has been a very pleasant experience, and I can’t recommend Richard and his team highly enough.

Richard Simeon

Richard Simeon

  5   (121 reviews)
Show all 126 reviews
map

Our properties

Simeon Partners has 7 properties for sale and sold 6 properties in the last 12 months, showing 4, sorted by most recent activity

For Sale
EOI Closes Tuesday 7th July at 1pm
31 Hayes Street
Neutral Bay NSW 2089
3
2
2
House
For Sale
Contact Agent
11 Balmoral Avenue
Mosman NSW 2088
4
3
2
House
For Sale
Contact Agent
16 Shirley Road
Wollstonecraft NSW 2065
4
2
2
House
SoldApr 15, 2026
$1,500,000
9/237 Raglan St
Mosman NSW 2088
1
1
1
Apartment
Show all 13 properties
© 2026 RateMyAgent