Simeon Partners

2, 104 Spofforth Street, Cremorne NSW 2090
  •   5   (129 reviews)

Our sales performance at a glance

See how Simeon Partners has performed in the last 12 months on RateMyAgent*

6
Reviews
4
Properties for sale
8
Sold properties
$9.6m
Average sale price
$76.8m
Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

Meet the team

Get to know the 3 agents at Simeon Partners.

Richard Simeon
Richard Simeon

Principal / Sales Agent / Licensed Real Estate Agent

  5   (124 reviews)
About Richard
Richard believes the first step in selecting your agent should start with reviewing their past performance, based on vendors ratings and testimonials. Since 2020, he has distinguished himself as Mosman’s only lead agent to consistently achieve a 5-star vendor rating, with testimonial, for every sale, a testament to his exceptional service. In Richard’s 25-year career, he has sold over $3 billion in local property sales, and prides himself on delivering the ultimate outcome for every vendor. With 14 suburb record sales, 57 waterfront sales, and an average sale of around $10 million currently, Richard is trusted to represent many of the highly valued properties in the market. Notably, in 2022, he set Mosman’s suburb record sale of $33 million, which was $11 million higher than the previous record sale for a single residence. This sale instantly transformed prestige sale prices in Mosman. Richard founded Simeon Partners in January 2014, and today he strongly believes he still offers a more strategic selling approach, fine-tuned to the needs of each property, rather than the one-size-fits-all sales process, most often seen in the market. His unique, innovative, and emotive selling strategies have directly led to Simeon Partners delivering premium results across 33 suburbs Sydney wide, with around 40% of these buyers coming from out-of-area or international buyers. Richard says, “the market does not determine the sale price the agent does, and all agents are not the same.” An agent’s ability to empower the best buyers to compete, requires implementing multi skilled psychological and rational sales strategies. Richard’s 20 years experience in the international marketing and advertising industry defined him, allowing him to truly understand consumer behaviour in how to influence purchasers’ decision-making processes. Today, Richard still feels he is an 'Ad Man’ working in real estate. Simeon Partners is committed to lead the market, not follow. Implementing the most effective sales and negotiation strategies, continuously refining their marketing to attract more buyers for every property. They prioritise transparency, publishing a vendor testimonial for every property sold on vendorfeedback.com.au. As Richard says, "In real estate, a vendor does not get what they deserve, they get what their agent negotiates."
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Vivie Li
Vivie Li

Sales Associate / Sales Agent / Licensed Real Estate Agent

  4.9   (15 reviews)
About Vivie
Energetic, dedicated, and client-focused, Vivie brings a thoughtful and results-driven approach to every property journey. As part of the team at Simeon Partners, she works closely with clients to ensure every step of the buying or selling process is thoughtful, seamless, and rewarding. Known for her strong work ethic and natural problem-solving ability, Vivie is a skilled communicator and negotiator who is committed to achieving outstanding outcomes. She takes pride in building genuine relationships with her clients, guiding them through important decisions and celebrating successful results together. Holding a Bachelor of Finance, Vivie combines analytical insight with a personable, service-driven approach. Fluent in Mandarin and Shanghainese, she connects easily with a diverse range of clients and provides clear, confident support throughout every stage of the sales process from listing to transaction. Passionate about property and the communities she works within, Vivie values the opportunity to help people achieve their goals while contributing to the continued success and reputation of Simeon Partners.
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Melody Murphy
Melody Murphy

Sales Agent / Licensed Real Estate Agent

  5   (5 reviews)
About Melody
With over 20 years experience in all facets of the real estate industry, Melody has a deep passion for property and a love for client satisfaction. As a licensed real estate agent and true professional, Melody values every relationship formed in her profession. Her career has seen her represent offices across Sydney from Newtown, Darlinghurst, Lindfield and Mosman. Highly experienced across the property industry, Melody’s attention to detail, integrity and strategic processes have contributed to decades of success with constant growth and performance. She brings an outstanding level of expertise to satisfy the needs of clients of a discerning calibre. Melody’s goal is to always deliver results that surpass the clients' expectations and to offer an experience that is simply, ‘A World of Difference’.
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About us

EXPERT ADVICE As an independent firm, we are free to prioritise your needs, and the first step is to offer you world-class customer service. Having spent years at executive levels in real estate and advertising, our directors have acquired invaluable business acumen, which we share with you in the form of professional guidance. Whether you’re deciding to sell, buy, lease or invest, we keep you informed at every turn. SOPHISTICATED STRATEGIES Our dynamic business model keeps pace with the rapidly changing real estate market. Drawing on both a centralised database and a vast global network, our property advisers can selectively target large numbers of buyers on four tiers: prequalified, hyperlocal, out of area and international. By identifying the right audience from the outset, we take control of the entire selling process, smoothing the path to a premium price. CUSTOMISED CAMPAIGNS We excel at matching people with properties that satisfy and sometimes even surpass their specific requirements. Every vendor receives a personalised marketing strategy that clearly positions his or her property, showcases its highlights and underpins the value proposition. This unmatched technique not only nurtures potential buyers’ emotional investment in the home and drives them to compete for it, but also creates a solid foundation for rational negotiation. STRONG PEOPLE SKILLS Property is the ultimate lifestyle product and therefore highly personal. Our approachable and supportive advisers enjoy a thorough understanding of personality types along with expertise in the art of communication, so they can easily determine how best to serve individual clients. In due course, we steer the interaction, creating a sense of exclusivity and scarcity to influence the most committed buyers and empowering sellers to secure a successful outcome. A COLLABORATIVE CULTURE An agency can be shackled by conformity and internal competition, so we’ve stepped out of the silos to work with you as a team. Our coordinated roles allow us to manage the detailed campaign process and ensure that the lead agents spend the maximum amount of time on attracting the best buyers. This flexible, integrated approach provides you with collective brainpower and combined resources to ensure an exceptional result—our client testimonials confirm it.

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Our reviews

  5  
129 reviewsacross 14 different locations, showing 6.
Seller review
He accepts 100% responsibility and you can trust him totally.
18 days ago
He accepts 100% responsibility and you can trust him totally.

Thank you Richard for selling our house. We have sold and purchased through Richard before, so we knew we could trust him. As we are living overseas Richard and his team took control for everything including tradesman to prepare the house for sale. In a difficult market he worked tirelessly for months to finally achieve a good sale price. We are very grateful and recommend Richard and Vivie to anyone who is selling. He accepts 100% responsibility and you can trust him totally. Vendor S.M.

Richard Simeon

Richard Simeon

  5   (124 reviews)
Seller review
Experience, Expertise & an Outstanding Result
26 days ago
Experience, Expertise & an Outstanding Result

My wife and I were extremely impressed with Richard's approach to selling our property. Richard’s experience and knowledge proved to be a cut above the competition during a very challenging market. It no doubt significantly impacted the outcome. His advice was invaluable, and his ability to foresee all potential objections, address and resolve them made us feel immediately at ease. We never imagined selling our house would be so seamless, but he did it, and we were delighted with the outcome. Thank you, Richard and Vivie. G and N Donovan

Richard Simeon

Richard Simeon

  5   (124 reviews)
Seller review
Consummate professionals on every level.
2 months ago
Consummate professionals on every level.

Richard and his team are consummate professionals and were exceptional to deal with on every level. From our first meeting through to the actual sale, it was total professionalism all the way. Despite the difficult market conditions, they implemented their brand strategy for our property, empowering the best buyers to fully appreciate all the features of our property and its wonderful location. Their exceptional marketing, sales strategies and final negotiations reassured us we were in the best hands to sell our home. If you are considering selling, we highly recommend Richard and Vivie, and their team.

Richard Simeon

Richard Simeon

  5   (124 reviews)
Seller review
Melody achieved over $40,000 per sqm, a building record.
4 months ago
Melody achieved over $40,000 per sqm, a building record.

“We were extremely impressed by Melody’s exceptional negotiation skills, which were strategic, transparent, and highly effective in securing an outstanding result with the successful purchaser, achieving over $40,000 per sqm, which is a building record. We would have no hesitation in recommending Melody to anyone considering selling their property. It has been a pleasure working with Melody throughout the successful marketing and sale of our property. She demonstrated outstanding professionalism, strong attention to detail, and a proactive approach at every stage of the campaign. Melody’s ability to respond quickly and provide timely, relevant information to potential purchasers was instrumental in generating interest and driving a successful outcome. Her expertise, dedication, and commitment to achieving the best possible result gave us complete confidence throughout the process.”

Melody Murphy

Melody Murphy

  5   (5 reviews)
Buyer review
 This level of integrity is both unusual and rare in real estate
5 months ago
This level of integrity is both unusual and rare in real estate

Melody, unlike many agents, truly knows her product. She is thorough in her approach and clearly explains what matters most to a buyer. She goes the extra mile and conducts the level of due diligence that agents are expected, and even legally required to provide, but which in my experience is often overlooked, even with the more complex matters. Overall, I would confidently choose Melody if I were selling a property, knowing she would achieve a great result. At the same time, as a buyer, I would value dealing with her for her balanced, transparent, and straightforward approach. In my experience, this level of integrity is both unusual and rare in real estate

Melody Murphy

Melody Murphy

  5   (5 reviews)
Seller review
In a very tough market, he knew exactly how to tackle the job.
6 months ago
In a very tough market, he knew exactly how to tackle the job.

Richard was strategic, professional, and highly experienced throughout the entire campaign. In what was a very tough market, he knew exactly how to tackle the job and remained confident in his approach from start to finish. He stuck to his plan, and that discipline paid off with a strong result. His experience really shone throughout the campaign, and his strategy was spot on. I always felt we were in capable hands, and his guidance made a challenging process feel well-managed and under control. Highly recommend.

Richard Simeon

Richard Simeon

  5   (124 reviews)
Show all 129 reviews
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Our properties

Simeon Partners has 4 properties for sale and sold 8 properties in the last 12 months, showing 4, sorted by most recent activity

For Sale
EOI Closes Wednesday 7th October 1pm
6/7 The Esplanade
Mosman NSW 2088
2
1
1
Apartment
SoldSep 2, 2026
Price not available
210 Raglan Street
Mosman NSW 2088
5
3
2
House
SoldJul 21, 2026
$8,700,000
5 Botanic Road
Mosman NSW 2088
4
3
2
House
SoldJul 7, 2026
$4,900,000
31 Hayes Street
Neutral Bay NSW 2089
3
2
2
House
Show all 12 properties
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