Some time ago I started to consider whether or not to sell my vacant investment property. I searched the local estate agencies on the internet and selected a number of them to make contact with and Upside Real Estate was one of them. I invited all the agents that I contacted to visit the property and to provide me with an assessment of what they think the property is worth. That’s when I met Upside’s Judy Pope. The assessments included a price range and each range was essentially very much the same This is understandable given that all the assessments were compiled from a common data base. In addition to the potential sale prices each assessment included the associated fees and commission. The difference in fees and commission between most of the different agencies was again negligible and only varied marginally. However, Upside’s fees and commission were decisively much lower than the rest. In some cases 60% less and others 50 to 55% less. Upside has a different business model to the other agencies and has much lower operating expenses. Late last year I decided that it was time to sell. After analysing all the data provided by the various agencies I was convinced, that given the fact that all information for the assessments was derived from the same source and that all agencies used the same marketing tools, that the cost of fees and commission was the deciding factor. Upside Real Estate was commissioned to sell the property. The property has been sold at a price considerably higher than the price range of all the agents including Upside. The best decision I made was to choose Upside Real Estate, but more importantly having Judy Pope as the managing agent. Judy has been an excellent communicator and continued to provide weekly update reports to give me a continued understanding of the market movement. Judy has been the driving force to achieve such an excellent sale result. Judy is very professional and has excellent knowledge of real estate laws.

Judy Pope



