Mark Josem is the founder of Storyhouse and a trusted Inner East Melbourne real estate agent and auctioneer specialising in $2–$6M family homes, with experience across $1–$10M and a strong focus on Boroondara and surrounding Inner East suburbs. He works across blue-chip, family-focused suburbs including Hawthorn, Hawthorn East, Camberwell, Kew, Malvern, Malvern East, Armadale, Toorak and Glen Iris.
Before real estate, Mark led a national sales team of more than 65 people within a business generating over $250 million in annual revenue. That experience shaped his commercial judgement, negotiation discipline and ability to move decision-makers under pressure - skills that now underpin his auctioneering and high-stakes negotiations.
Mark uses a selling system he created, built on a simple truth: price changes when more buyers compete. His strategy expands buyer exposure, builds emotional investment early, and converts that demand into stronger competition at the point of sale. Campaigns combine social-always, video-mandatory real estate marketing with proven selling fundamentals, designed to reach buyers before and between active search, shaping what buyers notice and remember so more arrive ready to compete.
Mark conducts his own English–Mandarin auctions, removing translation delays and maintaining fast, uninterrupted bidding momentum - a critical advantage in Boroondara and Inner East family home campaigns. Hands-on from preparation to negotiation, he guides story, strategy and buyer relationships end to end, applying clear commercial judgement with a considered family-home sensibility that builds confidence when it matters most.