My wife and I engaged Ric to sell our property, and the overall experience was painless and the result far exceeded our expectations. I have now realised why i see so many SOLD signs on Ric's boards across the Eastern Suburbs. If your thinking about engaging Ric to sell your property you will be given an upfront honest opinion and you will not feel forced into selling which i admire greatly. If you do decide to sell then you will be given first class treatment and open communication throughout the process. There are only a few agents that would achieved 20% more than the reserve - and Ric is one of them.

Ric Serrao gave full attention to every aspect of our apartment advertising, buyer negotiation and eventual sale. He was accurate in his market assessment, thorough in his search for a suitable buyer and single-minded in his negotiations with us as vendors. He understood the experience of elderly people leaving their home for the uncertainty of change. In all his dealings with us us he was courteous, never patronising but always generous-spirited, friendly and straightforward. From the outset of our negotiations we sensed that we were dealing with a man of integrity. And he achieved for us a very satisfactory financial outcome.

We have been exceptionally impressed with Ric throughout the purchase of our new home. We gave Ric very clear criteria regarding the area, floorplan requirements and price range and Ric found us an off-market opportunity (the property had been through a failed auction campaign with another agent). We inspected the property for the first time on Saturday and exchanged contracts 2 days later in a seamless process with limited competition in the current market. Although Ric was very clearly acting for the vendor, he managed to facilitate our negotiations around price, terms and leaseback arrangements. Ultimately, both us as purchasers and the vendors were very happy. We would absolutely recommend Ric to anyone considering selling their property.

Ric brings a wealth of experience and executes with fantastic commitment and a calm that provides confidence to vendors and buyers in what can be a stressful transaction. No hesitation in 100% recommendation.

I have been burned by estate agents in the past so always engage hesitantly. Ric went above and beyond for his client, he had an offer on the table which we bettered by a slightly larger offer and he moved heaven and earth to ensure the sale was done at that slightly higher offer even though we had a lot more due diligence to go through compared with the other party and Ric was on the phones until 9pm to ensure we adequately ticked every box for a very satisfactory transaction.

He turning into true stayer the older he gets the better he gets .

Sold my place quickly and painlessly at a good price!

Ric did a great job selling my house. His detailed knowledge of the North Bondi area and clear experience in running the campaign made a significant difference. What impressed me was how consistent and clear Ric was with our strategy which for me is a sign of experience and ability.

Ric provided a responsive and comprehensive service when we were selling a property at a considerable distance. He made the whole process easy, helped organise things that needed doing (even to the point of helping jump start a car with a flat battery), kept us in touch with developments and achieved a highly satisfactory price. I would have no hesitation in recommending him and using his services again.

We have used Ric over many years for all of the above mentioned qualities.

We found Ric to be exceptionally professional, honest, contactable and accurate with everything he told us. Ric's knowledge of the market place was at the very highest of our expectations and we would have no hesitation in recommending Ric to look after your property if you wanted to sell.

We was fortunate to choose Ric to sell our home in 2010. Like everyone, we believed our home to be worth more than it probably was but regardless Ric was able to exceed our expectations and set a record for a single story free standing home in the street. We subsequently bought from Ric in 2012 and again found him to be straight talking and reliable. In hindsite, Rics manner made what is often a stressful experience a very pleasant one. I would have no hesitation in recommending Ric Serao to any prospective property seller.