1st Place Realty

Our sales performance at a glance

See how 1st Place Realty has performed in the last 12 months on RateMyAgent*

Reviews

Properties for sale

Sold properties

$791k

Average sale price

$11.9m

Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

Meet the team

Get to know the agent at 1st Place Realty.

Alice Williams

Director / Licensee / Sales Consultant

(29 reviews)

About Alice

At 1st Place Realty, I do things differently — and that difference puts more money back in your pocket. I deliver a full-service real estate experience without the inflated commission fees. That means expert marketing, sharp negotiation, and hands-on support from start to sold — all at a fair, transparent rate. My approach is built on three pillars: 1. Standout Results – I don’t just list homes. I use a range of smart strategies to price your property, market your property and negotiate the best possible sale price for all my sellers. 2. Real Value – You get premium service without premium fees. No bloated commissions — just great outcomes at a fair cost. 3. Clear, honest communication - I offer advice where needed, keep you informed, empowered, and you remain fully in control of all decision-making. Clients choose me not just because I’m experienced — I’m genuinely invested in their success. Whether you're selling your first home or your fifth, I take the time to understand your goals, tailor a strategy to your property, and stay personally involved every step of the way. If you’re looking for a smarter, more rewarding way to sell, and save yourself thousands in the process (!), I’d love to help.

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About us

1st Place Realty has been selling property at an affordable rate across the Perth area since 2010. Alice took over as Licensee in 2020, having recently returned from Queensland where she had been working for a boutique agency in the rural South-East. When you sell your home with a traditional Real Estate Company you are paying up to 3 people to do the job, everyone gets a slice of the commission. 1 – The actual salesperson 2 – The owner of the business and/or their admin or PR 3 – possibly a company franchise The largest slice normally goes to the owner of the business to pay for running costs i.e. Rent, Wages, Utilities, etc. With 1st Place Realty, our running costs are kept to a minimum but without compromising on vital day to day tasks, marketing systems and training. Nothing is spent on unnecessary costs that do not add value to the business and or the client.

Buyer review

1 day ago

Attentive and easy going

Alice was wonderful throughout the entire home buying experience, she always made sure to have the information we needed or was able to get it for us. She was always just a phone call away and kept us really updated even after the process had been completed. She gave us support for the property we bought and the property we were coming from. I really appreciated her easy going nature and felt comfortable discussing all aspects with her, never feeling pressured. Thank you Alice for being awesome! Would highly recommend

Alice Williams

(29 reviews)

Seller review

about 2 months ago

Helpful, friendly and knowledgeable.

Alice knew the market and what we could expect. She quickly answered any questions we had regarding our sale and other properties we were looking at.

Alice Williams

(29 reviews)

Seller review

2 months ago

Fantastic bespoke strategy from begining to end.

outstanding communication from start to finish. always knew where i was in the sale of my investment property. highly professional. will use her services in future and recommend to other members of family.

Alice Williams

(29 reviews)

Seller review

2 months ago

Great communication

Seamless working with Alice from listing through to settlement

Alice Williams

(29 reviews)

Buyer review

3 months ago

Honest, helpful and communication and flexibility is A1

Alice assisted me in purchasing a property sight unseen in Falcon, WA. Extremely honest about the property that gave me the confidence to pull the trigger. All communications were clear and were extremely patient and quick to respond to any enquiries/ contracts. She even helped me measure up the Kitchen! Great to work with. would definitely reach out if in need of further real estate assistance.

Alice Williams

(29 reviews)

Buyer review

5 months ago

A very customer friendly professional

I recently bought a property through Alice, and she was fantastic to deal with. Even as the listing agent, she showed high integrity and professionalism, making the purchase seamless. Her market knowledge is top-tier, and her friendly, clear communication made a world of difference. Highly recommended!

Alice Williams

(29 reviews)

Our properties