1st Place Realty

Our sales performance at a glance

See how 1st Place Realty has performed in the last 12 months on RateMyAgent*

Reviews

Properties for sale

Sold properties

$793k

Average sale price

$16.7m

Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

Meet the team

Get to know the agent at 1st Place Realty.

Alice Williams

Director / Licensee / Sales Consultant

(24 reviews)

About Alice

At 1st Place Realty, I do things differently — and that difference puts more money back in your pocket. I deliver a full-service real estate experience without the inflated commission fees. That means expert marketing, sharp negotiation, and hands-on support from start to sold — all at a fair, transparent rate. My approach is built on three pillars: 1. Standout Results – I don’t just list homes. I use a range of smart strategies to price your property, market your property and negotiate the best possible sale price for all my sellers. 2. Real Value – You get premium service without premium fees. No bloated commissions — just great outcomes at a fair cost. 3. Clear, honest communication - I offer advice where needed, keep you informed, empowered, and you remain fully in control of all decision-making. Clients choose me not just because I’m experienced — I’m genuinely invested in their success. Whether you're selling your first home or your fifth, I take the time to understand your goals, tailor a strategy to your property, and stay personally involved every step of the way. If you’re looking for a smarter, more rewarding way to sell, and save yourself thousands in the process (!), I’d love to help.

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About us

1st Place Realty has been selling property at an affordable rate across the Perth area since 2010. Alice took over as Licensee in 2020, having recently returned from Queensland where she had been working for a boutique agency in the rural South-East. When you sell your home with a traditional Real Estate Company you are paying up to 3 people to do the job, everyone gets a slice of the commission. 1 – The actual salesperson 2 – The owner of the business and/or their admin or PR 3 – possibly a company franchise The largest slice normally goes to the owner of the business to pay for running costs i.e. Rent, Wages, Utilities, etc. With 1st Place Realty, our running costs are kept to a minimum but without compromising on vital day to day tasks, marketing systems and training. Nothing is spent on unnecessary costs that do not add value to the business and or the client.

Buyer review

2 months ago

A very customer friendly professional

I recently bought a property through Alice, and she was fantastic to deal with. Even as the listing agent, she showed high integrity and professionalism, making the purchase seamless. Her market knowledge is top-tier, and her friendly, clear communication made a world of difference. Highly recommended!

Alice Williams

(24 reviews)

Buyer review

4 months ago

Wonderful experience as a first home buyer, 10/10

My experience with Alice has been sensational, and I highly recommend her services to those looking to sell their home. The purchase of my home wasn't exactly smooth (due to other offers and last-minute plan changes), and through the entire process Alice was honest, transparent and gave her personal opinion in a professional manner when I requested assistance. She kept me informed through every step of the purchasing process and was on top of all of the paperwork and requirements needed from me as the buyer. She kept it simple for me without sounding condescending, and I am beyond thrilled with how quickly she would follow up with the seller when I requested it. Thank you Alice!

Alice Williams

(24 reviews)

Seller review

4 months ago

Fantastic agent!

Alice was great! She spared no effort or time to sell our house, securing a price far above our expectations and securing a buyer within a week. We would definitely recommend Alice's services as she is very professional and kept us up to date with offers as well as assisting with digital staging of the house. We were very lucky to find her.

Alice Williams

(24 reviews)

Seller review

5 months ago

Alice is very knowledgeable about the current market, easy to get along with and professional

I highly recommend Alice to either sell, or buy your property. She’s very knowledgeable, professional, and always gets back to you in a timely manner. I’ll definitely be using her skills again.

Alice Williams

(24 reviews)

Seller review

5 months ago

Phenomenal agent

Alice has not only helped us sell our first home but she was the real estate agent who sold us our first home. She made such an impact and was so helpful we had to use her to sell it. Alice is professional, personable and gets the job done the best way that will suit you and your family.

Alice Williams

(24 reviews)

Seller review

6 months ago

Exceptional Support from Start to Finish

I recently worked with Alice on the sale of my Mandurah property, and once again she delivered an exceptional experience. From organising professional photography and launching advertising to coordinating home opens and negotiating the sale, everything moved quickly and smoothly. Thanks to her expertise and attention to detail, the property sold fast and above the asking price. Having now worked with Alice on both a sale and a purchase, I can confidently recommend her to anyone looking for a dedicated, reliable, and highly professional real estate agent.

Alice Williams

(24 reviews)

Our properties