Place Estate Agents - New Farm - Verified Reviews & Real Estate For Sale

Our sales performance at a glance

See how Place Estate Agents - New Farm has performed in the last 12 months on RateMyAgent*

Reviews

Properties for sale

348

Sold properties

$1.9m

Average sale price

$676.2m

Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

Meet the team

Get to know the 10 agents at Place Estate Agents - New Farm.

Aaron Woolard

Lead Agent

4.9

(682 reviews)

About Aaron

An enthusiastic agent with a refreshing approach to his profession, Aaron Woolard not only enjoys real estate's constant challenges but rather thrives on them. Aaron’s highly competitive approach to securing the best outcome for every client, and his unwavering commitment to consistently delivering six-star service, are reflected in a proven track record of outstanding results, record sales and an impressive auction clearance rate. Aaron has a lifelong association with his specialist area where he has lived for many years. His exceptional negotiation skills and unshakable character are matched with a commitment to assist his clients in achieving their real estate goals and ambitions. Through strategic marketing and constant buyer feedback, Aaron keeps clients up-to-date with how their property is being received. His honest, straightforward and well-informed advice is invaluable in achieving a successful outcome. Aaron had long aspired to become an integral part of the successful team at Place New Farm – a company he admires for its innovative marketing, industry-leading support services and database of over 70,000 active buyers – all benefits he can now offer his clients to maximize the sale price of their home. Overall, Aaron brings an in-depth understanding of the local area and commitment to his clients that extends above and beyond the expected.

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Alex Rutherford

Lead Agent / Licensed Real Estate Agent / Partner

4.9

(447 reviews)

About Alex

Her dynamic and very straightforward approach attracts a large repeat and referral clientele. This has enabled her to exceed expectations of quality customer service, speed of sale and achieved price. Alex’s point of difference in the real estate industry is her exponential market knowledge, tough negotiator, buyer profiling ability, accuracy in property price statements, enthusiasm throughout and honesty. Her friendly demeanour, infectious laugh and ability to understand her client’s personalities and needs warm and comforts people. Once meeting Alex, they know which agent they will use well before they need one. Alex continues to undertake regular training in sales and marketing, property law and auctions to make sure she is providing the very best skills in a competitive and ever-changing market. A great agent knows no bounds, and Alex with her wealth of experience and knowledge can sell in any location within 10km to the CBD. Over the years, Alex has won numerous awards ranging from the prestigious life membership from her former firm through to top 5 salespeople from the Real Estate Institute of Queensland 2011 and 2013. Alex continues to be awarded Black Club status within Place and regally appears around 5th place company-wide.

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Karen McBryde

Licensed Real Estate Agent

4.9

(95 reviews)

About Karen

I’ve worked in five different Queensland locations selling over $130 million worth of residential real estate across 4 different fields of property and finance. I’ve personally bought and sold 6 houses, including cosmetic upgrades, structural renovations, new builds and a sub division. Born in Cairns and raised in North Queensland until my high school years, I have a personal and professional network boasting some of Queensland’s most highly regarded professionals. I’ve worked with families, first home buyers, prestige homes and local & national builders and developers. I now have two daughters and my most recent purchase was a 1970's brick highset with a pool.

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Ann-Karyn Fraser

Lead Agent

4.8

(45 reviews)

About Ann-Karyn

A highly-motivated, personable and respected property expert, Ann-Karyn Fraser has combined her love for Brisbane with her expertise in marketing, making her a stand out professional in the real estate industry. Having spent more than a decade living and working as a sales agent in the western suburbs of Brisbane, Ann-Karyn’s connection to the local area and knowledge of the community is undeniable – an attribute that is deeply respected by buyers and sellers alike. What sets her apart is her genuine commitment to achieving the most desirable outcomes for clients, tailoring campaigns suited to individual needs and taking the pain out of what can be a stressful process. While Ann-Karyn is well-known as a prestige property specialist and has achieved record prices for the area, she relishes the opportunity to sell any home, no matter what size, style or price range, approaching each home with renewed enthusiasm. Importantly, for Ann-Karyn, listing and selling real estate is not seen as a “transaction”, but an opportunity to help someone achieve their property dreams because she genuinely cares about the people who live in the local community.

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Simone Weigall

Licensed Real Estate Agent

4.9

(43 reviews)

About Simone

Simone Weigall’s passion for the industry is undeniable, starting her Real Estate career in 1999 for a boutique agency in Wilston village. She approaches each home with a renewed enthusiasm, viewing it as a new challenge to reach the most desirable outcome possible for her sellers. It’s this devotion to her clients that makes Simone stand out from the crowd and sees her clients return time and time again. Simone has always exhibited her strong ambition to achieve, owning and operating her own small business, successfully from the age of 21 for six years, before transitioning into the real estate industry. Her experience in real estate extends beyond the past 15 years, as she bought her first home at the age of 18 and has bought and sold many properties since then. Having specialised in Brisbane’s inner northern suburbs since the start of her real estate career, and owning property in the area herself, Simone has almost unrivalled knowledge of the precinct, including property values, types and local amenities. Not only is her market expertise unsurpassed, but Simone also believes wholeheartedly in what the area has to offer, and its potential. While being a prestige property specialist is Simone’s hallmark, she relishes the opportunity to sell any property, no matter its size or type, with her experience covering a mixture of Queenslanders, cottages and contemporary residences. Simone’s tenacity to achieve the best outcome possible for her clients has seen her reach record prices for sales on many occasions, leaving no stone unturned in the pursuit of the most desirable result. She has also won many industry awards throughout her career, and has consistently been ranked in the top 10 sellers for the various companies she has worked for. Working in one of Place’s corporate offices, Simone’s own knowledge and experience is enhanced by the access she has to not only a great database of buyers, but also impressive technology and good corporate and behind-the-scenes assistance.

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Angelo Zardo

Licensed Real Estate Agent

4.9

(61 reviews)

About Angelo

Angelo Zardo is a Lead Agent at Place New Farm. Angelo is an established Real Estate professional specialising in the suburbs of the inner north of Brisbane, New Farm and surrounds. Growing up in a family of tradespeople, Angelo was exposed to the fundamentals of constructing a home as a young child, which overtime, developed his appreciation for architecture and home design. In alignment with this interest, Angelo went on to acquire qualifications (Bachelor of Business (BBus), Majoring in Marketing) and completed additional electives in Real Estate. During this time, Angelo worked as a Marketing and Business Development Manager, building his foundation for the Real Estate industry. Being a local of the New Farm peninsula for over 15 years now, Angelo’s market knowledge is second to none. As a result of providing immeasurable customer service, Angelo has established himself as an honest and reliable Lead Agent in his previous roles over the past 5 years. The abundance of positive client feedback Angelo has earned are a testimony to his professionalism, with some of his most recognised qualities being his extensive market knowledge, ability to provide honest advice, superb communication skills and work ethic. One of Angelo’s top priorities is to ensure the transition process for his clients is as seamless as possible. Those who partner with him are familiar with his level of transparency and utmost respect for everyone he encounters. Providing a service resulting in universal satisfaction is a priceless experience for Angelo and is what makes each transaction so special. With a record of proven success, immeasurable social skills, and an immense dedication towards all his endeavours, Angelo Zardo is the Real Estate professional you can rely on for transactional success.

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About us

Place New Farm opened its doors in July 2010, bringing the vibrant Place style to this area and surrounding suburbs with its unique ‘one office, multiple locations’ approach to real estate. Director Judy Goodger compiled a first class team of top real estate agents to ensure that the New Farm office continues to uphold the incomparable Place standards while always increasing its presence and stellar reputation. Servicing the surrounding suburbs of the Inner North of Brisbane and beyond, the New Farm team offers a high quality of service that you can always count on when it comes to buying and selling through Place. Like all Place Agents, the New Farm team is always adapting with the trends while providing the same first class marketing that Place is known for. Whether or buying or selling, you can count on us for a friendly, innovative approach to real estate.

Buyer review

3 days ago

Disappointed experience

Our experience with Alex Rutherford was highly unsatisfactory. Throughout the purchase process, we were provided with information that later proved to be false or misleading, including the cost of strata fees, what was covered under strata, and the property’s flood status. We were advised that an extension to the finance clause would be granted, only for this to be withdrawn without explanation. These inaccuracies and changes created significant and unnecessary stress during what should have been a straightforward transaction. It became evident that key details were presented in a way that appeared designed to secure the sale rather than to ensure we were fully and accurately informed. Once the contract became unconditional, communication effectively stopped, leaving important matters unresolved and forcing us to invest additional time, money, and effort to clarify basic information. Based on our experience, the conduct we encountered was neither transparent nor professional, and I cannot recommend Alex Rutherford to any prospective buyer.

Alex Rutherford

4.9

(447 reviews)

Seller review

11 days ago

Professional, hard working, efficient and knowledgeable

Alex is such a dynamo! She applied a bespoke and effective approach which saw us with a signed offer within a week of listing. Much kudos also to Alex’s right hand woman, Alyssa, who was integral to the process and the best support person I’ve ever encountered. Great team!

Alex Rutherford

4.9

(447 reviews)

Seller review

13 days ago

Excellent!

Having prior experience with Alex I relaxed knowing we were in good professional steady hands as soon as we engaged her team. We sold within the 6 week campaign with terrific advice from the beginning giving us options for styling in a short time frame. The communication and advice between the team was clear and supportive.

Alex Rutherford

4.9

(447 reviews)

Seller review

14 days ago

Choose Alex and her Team.

After a horrendous experience with another agency marked by poor service and dishonesty, working with Alex Rutherford and her team was a genuine breath of fresh air. From the outset, their professionalism, honesty, and clear communication stood out. Alex and her team always checked in, put our needs first, and made sure we felt supported throughout the entire process. Alex and her team managed the sale with efficiency and care, always keeping us informed and ensuring everything ran smoothly. I only wish I had chosen Alex from the start, it would have saved me a great deal of stress and frustration. If you’re considering selling your property, I couldn’t recommend Alex and her team more highly.

Alex Rutherford

4.9

(447 reviews)

Seller review

16 days ago

The Real Deal: Aaron Woolard Gets Results

Aaron is a sensational real estate agent. Honest, accurate with pricing and nailed it within four weeks. I have now bought and sold with Aaron and encourage prospectives to avoid the local, shiny and vacuous spives by going directly to the best! Place’s Aaron Woorlard.

Aaron Woolard

4.9

(682 reviews)

Seller review

17 days ago

Professional, Organised, and Stress-Free!

Alex Rutherford from Place was amazing to work with! She and her team were professional, organised, and made selling my Roma Street Parklands apartment from overseas stress-free. Highly recommend!

Alex Rutherford

4.9

(447 reviews)

Our reviews from around the web

Place Estate Agents - New Farm has 380 reviews collected on other rating platforms.

My experience with this office was disappointing. When I raised concerns about misleading information provided during a property transaction, the manager dismissed my evidence and accepted the other party’s account without proper consideration. This was despite my providing clear documentation that contradicted what was said. I believe this approach falls short of the professional and transparent service expected in the real estate industry. I can only hope that, when the new laws regarding misleading conduct take effect after August, such matters will be handled with greater accountability and fairness.

Google

Karen McBryde was fabulous Great advice, communication and support throughout. Excellent market knowledge. Good guidance. Very responsive. Took as much stress as possible out of the process. Thoroughly recommend! Buyer Review

Google

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