Simeon Partners

2, 104 Spofforth Street, Cremorne NSW 2090
  •   5   (125 reviews)

Our sales performance at a glance

See how Simeon Partners has performed in the last 12 months on RateMyAgent*

10
Reviews
4
Properties for sale
10
Sold properties
$10.9m
Average sale price
$108.8m
Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

Meet the team

Get to know the 3 agents at Simeon Partners.

Richard Simeon
Richard Simeon

Principal / Sales Agent / Licensed Real Estate Agent

  5   (122 reviews)
About Richard
Richard believes, the first step in selecting your agent should start with reviewing their past performance. In 2022, Richard sold Mosman’s suburb record sale for $33m, $11m higher than the previous record sale for a single residence. Richard is Mosman’s only lead agent since 2021 to have achieved 100% vendor reviews in Mosman, all with 5 stars, which is the highest possible rating. In 2021, Richard was awarded Mosman’s Agent of the Year by RateMyAgent. This award is particularly important as it is judged by the vendors who rated their agent’s performance for the sale of their property. In Richard’s 23-year career, he has sold over $3bn in local property and prides himself in delivering the ultimate outcome for every vendor. He founded Simeon Partners in January 2014, having built a hard-earned reputation based upon selling hundreds of millions of dollars of luxury property each year. His unique, innovative, and emotive selling strategies have directly led to Simeon Partners delivering premium results across 33 suburbs Sydney wide, with around 40% of these buyers coming from out of area or internationally. Richard says, "We have built a strong international agency, managed locally, and our success lies in achieving the optimum results for all of our vendors." Richard recalls that his 20 years in the marketing and advertising industry defined him, particularly the thousands of hours spent studying consumer behaviour and how to influence purchasers’ decision-making processes. In the 12 years prior to launching Simeon Partners, Richard was a director of a major real estate franchise, where he was consistently number one or two in sales within the national network. The world has moved on in the real estate sector after 30 years of building businesses. In 2014, it was time to start his own and now, year on year, Simeon Partners is proudly the largest independent agency on the Lower North Shore. In fact, at the end of 2019, Simeon Partners broke through the $1bn in sales barrier. Simeon Partners is committed to lead the market and not to follow. As well as implementing the most effective sales and negotiation strategies, they constantly adapt and refine their marketing and database by introducing more buyers for every property it sells by utilising the most sophisticated digital media platforms. At Simeon Partners, our award-winning team remains in place and determined to offer every vendor a ‘World of Difference’. For transparency, we publish a vendor testimonial for every property we sell on vendorfeedback.com.au. As Richard says, "In real estate, a vendor does not get what they deserve, they get what their agent negotiates." Richard believes raising his family in Mosman has given him the experience to sell Mosman property as the ultimate family lifestyle destination. The local schools, sporting facilities, amenities, restaurants, and cafés are unbeatable. Add to that, the appeal of the location with its proximity to the CBD, excellent transport, beaches and parks and it is little wonder that, like Richard, most residents of Mosman believe they are the luckiest in the world.
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Vivie Li
Vivie Li

Sales Associate / Sales Agent / Licensed Real Estate Agent

  4.9   (15 reviews)
About Vivie
Energetic, dedicated, and client-focused, Vivie brings a thoughtful and results-driven approach to every property journey. As part of the team at Simeon Partners, she works closely with clients to ensure every step of the buying or selling process is thoughtful, seamless, and rewarding. Known for her strong work ethic and natural problem-solving ability, Vivie is a skilled communicator and negotiator who is committed to achieving outstanding outcomes. She takes pride in building genuine relationships with her clients, guiding them through important decisions and celebrating successful results together. Holding a Bachelor of Finance, Vivie combines analytical insight with a personable, service-driven approach. Fluent in Mandarin and Shanghainese, she connects easily with a diverse range of clients and provides clear, confident support throughout every stage of the sales process from listing to transaction. Passionate about property and the communities she works within, Vivie values the opportunity to help people achieve their goals while contributing to the continued success and reputation of Simeon Partners.
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Melody Murphy
Melody Murphy

Sales Agent / Licensed Real Estate Agent

  5   (3 reviews)
About Melody
With over 20 years experience in all facets of the real estate industry, Melody has a deep passion for property and a love for client satisfaction. As a licensed real estate agent and true professional, Melody values every relationship formed in her profession. Her career has seen her represent offices across Sydney from Newtown, Darlinghurst, Lindfield and Mosman. Highly experienced across the property industry, Melody’s attention to detail, integrity and strategic processes have contributed to decades of success with constant growth and performance. She brings an outstanding level of expertise to satisfy the needs of clients of a discerning calibre. Melody’s goal is to always deliver results that surpass the clients' expectations and to offer an experience that is simply, ‘A World of Difference’.
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About us

EXPERT ADVICE As an independent firm, we are free to prioritise your needs, and the first step is to offer you world-class customer service. Having spent years at executive levels in real estate and advertising, our directors have acquired invaluable business acumen, which we share with you in the form of professional guidance. Whether you’re deciding to sell, buy, lease or invest, we keep you informed at every turn. SOPHISTICATED STRATEGIES Our dynamic business model keeps pace with the rapidly changing real estate market. Drawing on both a centralised database and a vast global network, our property advisers can selectively target large numbers of buyers on four tiers: prequalified, hyperlocal, out of area and international. By identifying the right audience from the outset, we take control of the entire selling process, smoothing the path to a premium price. CUSTOMISED CAMPAIGNS We excel at matching people with properties that satisfy and sometimes even surpass their specific requirements. Every vendor receives a personalised marketing strategy that clearly positions his or her property, showcases its highlights and underpins the value proposition. This unmatched technique not only nurtures potential buyers’ emotional investment in the home and drives them to compete for it, but also creates a solid foundation for rational negotiation. STRONG PEOPLE SKILLS Property is the ultimate lifestyle product and therefore highly personal. Our approachable and supportive advisers enjoy a thorough understanding of personality types along with expertise in the art of communication, so they can easily determine how best to serve individual clients. In due course, we steer the interaction, creating a sense of exclusivity and scarcity to influence the most committed buyers and empowering sellers to secure a successful outcome. A COLLABORATIVE CULTURE An agency can be shackled by conformity and internal competition, so we’ve stepped out of the silos to work with you as a team. Our coordinated roles allow us to manage the detailed campaign process and ensure that the lead agents spend the maximum amount of time on attracting the best buyers. This flexible, integrated approach provides you with collective brainpower and combined resources to ensure an exceptional result—our client testimonials confirm it.

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Our reviews

  5  
125 reviewsacross 14 different locations, showing 6.
Seller review
In a very tough market, he knew exactly how to tackle the job.
about 1 month ago
In a very tough market, he knew exactly how to tackle the job.

Richard was strategic, professional, and highly experienced throughout the entire campaign. In what was a very tough market, he knew exactly how to tackle the job and remained confident in his approach from start to finish. He stuck to his plan, and that discipline paid off with a strong result. His experience really shone throughout the campaign, and his strategy was spot on. I always felt we were in capable hands, and his guidance made a challenging process feel well-managed and under control. Highly recommend.

Richard Simeon

Richard Simeon

  5   (122 reviews)
Seller review
Unwavering dedication throughout the entire process.
about 1 month ago
Unwavering dedication throughout the entire process.

Dear Richard, I wanted to sincerely thank you for your outstanding work in helping me sell my home. Your professionalism, attention to detail, and unwavering dedication throughout the entire process were truly impressive. I always felt confident knowing you were handling things with such care and expertise. Thank you for going above and beyond, it was an absolute pleasure working with you. Best regards, Bill Zhong

Richard Simeon

Richard Simeon

  5   (122 reviews)
Seller review
Commitment, experience & enthusiasm
5 months ago
Commitment, experience & enthusiasm

Richard Simeon, has sold two expensive properties for me over the past few years and I have also bought from him during that time. In my experience, Richard is relentless and determined on behalf of the vendor. Whereas many other agents would have been strongly encouraging price reductions to move my property, Richard was constant in his recognition and defence of the value and quality of my property and determined to get a fair price. He attended every one of the open houses and often visited the property on my behalf when I was unable to but had a tradesperson there to do something. Even after having a nasty fall, resulting in a shoulder operation, Richard continued to be completely committed to the sale. He remained enthusiastic throughout the process of the sale and supported be his strong team, Karen and Melody . Richard has more than just great experience in the Real Estate market, he defends vendors values in difficult markets. I highly recommend Richard and his team if you're wishing to sell your property.

Richard Simeon

Richard Simeon

  5   (122 reviews)
Seller review
What an outstanding result by Simeon Partners
7 months ago
What an outstanding result by Simeon Partners

When Richard first came through my home, I was ever so impressed by his manner and the way he presented his ideas for marketing the property. He was courteous, well-prepared, and clearly knew his craft. The video and marketing presentation were simply wonderful, far beyond what I had imagined. Everything was done with such care and attention to detail. Richard negotiated skillfully with multiple buyers and achieved an outstanding result. The entire team has been a joy to deal with. Each person I’ve spoken to has been kind, patient, and genuinely helpful. All in all, for what is a stressful process, it has been a very pleasant experience, and I can’t recommend Richard and his team highly enough.

Richard Simeon

Richard Simeon

  5   (122 reviews)
Seller review
Highly recommended Richard remains outstanding
8 months ago
Highly recommended Richard remains outstanding

“I sincerely appreciate the commitment and professionalism demonstrated by Richard throughout the entire sales campaign for my property. From the outset, Richard worked tirelessly to attract genuine buyers and kept us well-informed at every stage. Despite the challenges in the current market, Richard formed an outstanding team and successfully achieved the targeted price, which speaks volumes about their negotiation skills and market knowledge. I was particularly impressed by their persistence, strategic advice, and clear communication. I would highly recommend Richard to others considering selling a prestige property in Sydney.”

Richard Simeon

Richard Simeon

  5   (122 reviews)
Seller review
Amazing service
9 months ago
Amazing service

Super efficient and helpful!

Richard Simeon

Richard Simeon

  5   (122 reviews)
Show all 125 reviews
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Our properties

Simeon Partners has 4 properties for sale and sold 10 properties in the last 12 months, showing 4, sorted by most recent activity

SoldApr 15, 2026
$1,500,000
9/237 Raglan St
Mosman NSW 2088
1
1
1
Apartment
SoldMar 26, 2026
$9,000,000
34 Rickard Ave
Mosman NSW 2088
7
3
2
House
For Sale
For Sale | Contact Agent
32 Stanton Road
Mosman NSW 2088
4
4
2
House
SoldMar 19, 2026
$7,198,000
29 Pearl Bay Avenue
Mosman NSW 2088
4
3
3
House
Show all 14 properties
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