Rockwood

Level 1 616 Balcombe Road, Black Rock VIC 3193
  •   5   (72 reviews)

Meet the team

Get to know the agent at Rockwood.

Paul El Deir
Paul El Deir

Auctioneer / Sales & Marketing Consultant / Sales Executive

  5   (72 reviews)
About Paul
Paul El Deir offers a mix of industry experience you simply can’t find anywhere else. For the last 25 years, he’s been regarded as a leading expert in real estate marketing and advertising. Before joining Rockwood, Paul worked as General Manager for Sales and Marketing at News Corporation, managing the national real estate portfolio and collaborating on strategic initiatives in the inner sanctum of realestate.com.au. Paul frequently presented real estate strategy to the News Corporation Board and executives. Prior to News Corporation, Paul was the Sales Director for 43 Leader newspaper titles across Victoria, educating real estate agents on how to leverage print and digital media to drive better results. He’s also worked as State Manager for Sensis Classifieds and Chief Commercial Officer for VACC. Rockwood is the culmination of Paul’s 25 years experience in business and real estate: a quarter of a century’s worth of inside knowledge, sales expertise and media connections. It’s the very best the industry has to offer.
View Profile

About us

At Rockwood, your Home is the Hero. Our focus is on you, your objectives, your dreams, your expectations. You become the most important part of the Rockwood family and we often refer to that feeling as the Rockwood Experience. Customer Focus Our vendors and buyers are at the heart of everything we do. Rockwood is a customer-centric brand built around impeccable service and tailored solutions. A real estate transaction is not just a business deal – it is a pivotal event in people’s lives. Our clients trust us to deliver on every promise, to ensure every opportunity is pursued and to provide them with excellent advice and service. That’s what Rockwood stands for. Authenticity Rockwood agents can be relied upon to be straightforward, ethical and highly professional in all their dealings. The Rockwood management team have years of experience as Board Directors of not for profit charitable organisations and have served on multiple ethics and audit committees. This unique standing distinguishes the Rockwood business as an ethical leader in the industry. Results At Rockwood we are supremely results-focused. Our mission is to deliver on our promises all the way through the Rockwood process – not just during the final transaction. We won’t let you down. Expertise Our agents are highly qualified and have extensive sales, marketing and negotiation experience. We don’t simply rely on gut feel and anecdotal evidence. We are data-driven, analytical, and use fact-based decision making whenever assisting our clients.

Our reviews

  5  
72 reviewsacross 16 different locations, showing 6.
12 days ago
Personal professional service, a great team

Excellent communication, respectful and professional, great knowledge of the local market. Paul and Rachel made the experience of selling comfortable and straightforward. I can highly recommend them

Paul El Deir

Paul El Deir

  5   (72 reviews)
about 1 month ago
What an amazing experience

Paul from Rockwood recently sold our house, and he was amazing. The process was incredibly smooth from start to finish, thanks to his professionalism and dedication. Paul went above and beyond to ensure everything was set up correctly during the sale campaign, providing invaluable feedback through renovations and guiding us smoothly from start to finish. This directly contributed to achieving a fantastic final sale figure. We couldn’t be happier with the outcome. The experience was absolutely amazing. I highly recommend Paul to anyone looking to sell their house, and when it’s time to sell my next investment property, I’ll definitely be calling on Paul again. Thank you Paul, for all your hard work.

Paul El Deir

Paul El Deir

  5   (72 reviews)
5 months ago
Excellent, we are glad that we worked with Paul and his team.

It was an easy process working with Paul and the team in selling our house. His knowledge and professionalism made the task of selling our family home a lot easier and stress less. His communication with us was excellent and his team were always there to help us thru something we do not do on a regular basis. I highly recommend using Paul El Deir and the team.

Paul El Deir

Paul El Deir

  5   (72 reviews)
6 months ago
Sale of house in langwarrin

If you need someone that goes above and beyond anything , they are the best and got us the best price for our house , they know so much and put 200% in , if you want the best then go with Paul El Deir , they do everything to get you the best price for your house , would use them over and over Rachal is wonderful too ,

Paul El Deir

Paul El Deir

  5   (72 reviews)
6 months ago
Fantastic

Excellent to be involved with Paul buying a property and Rachael get on board with this agent thanks guys

Paul El Deir

Paul El Deir

  5   (72 reviews)
6 months ago
Paul and Rachel from Rockwood are truly amazing.

Paul and Rachel from Rockwood are truly amazing. They showed genuine interest in why I was selling and where I wanted to go and helped me in that process before even signing me up to sell my home. I found them both to be sincerely interested in my concerns and very caring. They both have a cheeky side which makes them approachable and easy to communicate with. Their combined industry knowledge is without a doubt beyond comprehension and it shows they both love what they do with a passion making them the perfect team. From start to finish they delivered what they promised. Their expertise knowledge and extremely friendly approach made the whole experience a joy and pleasure. They went way beyond my expectations which made me confident I was in great hands. They both truly care about the best result for their clients and definitely know how to achieve the ultimate outcome. They demonstrated great sincerity and a strong commitment to my property sale. I was kept up to date on every aspect of the campaign from marketing, styling, photos, right through to feedback from buyers after the open for inspections. Paul and Rachel sold my property for a record, dream price which has made my future plans even brighter. I hold them in extremely high regard and would without hesitation class them both now as friends. I highly recommend Paul and Rachel and the ROCKWOOD REAL ESTATE team.

Paul El Deir

Paul El Deir

  5   (72 reviews)
Show all 72 reviews

Our properties

Rockwood has 4 properties for sale and sold 12 properties in the last 12 months, showing 4, sorted by most recent activity

For Sale
Price not available
2/30 Newton Street
Seaford VIC 3198
3
2
4
House
For Sale
Price not available
1/89 Marine Parade
Hastings VIC 3915
3
2
2
Townhouse
Under Offer
Price not available
2 Orchard Grove
Tyabb VIC 3913
3
2
2
House
SoldMar 24, 2026
$445,000
2/34 Williams St
Frankston VIC 3199
2
1
1
Apartment
Show all 16 properties
Email
© 2026 RateMyAgent