Xceed Real Estate

8/3 Hasler Road, Herdsman WA 6017
  •   5   (792 reviews)

Our sales performance at a glance

See how Xceed Real Estate has performed in the last 12 months on RateMyAgent*

137
Reviews
90
Properties for sale
277
Sold properties
$839k
Average sale price
$232.4m
Total sales value

*Includes all properties sold (last 12 months) as lead and supporting agent and published on ratemyagent.com.au. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

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    Recognised for going above & beyond for their clients.

Our customer service awards

See what RateMyAgent awards Xceed Real Estate has won

  • City Top 5Ellenbrook
  • 2x City Top 5Ellenbrook - 2026, 2024

Meet the team

Get to know the 20 agents at Xceed Real Estate.

Adam Whitford
Adam Whitford

Property Sales Consultant

  4.9   (202 reviews)
About Adam
Practiced, professional and ever enthusiastic, Adam is aware that the process of buying and selling property can be extremely stressful and a decision that is not often made lightly. For this reason, Adam aims to make the process as pain free as possible – engaging in open communication with his clients at all times. Adam first joined Harber in 2006 as a selling personal assistant to Steve Harber. He soon established himself as a high performing agent within the agency and became an integral part to the office’s success. During an 18-month stint in Sydney throughout 2010, Adam seized the opportunity to enhance his real estate portfolio by listing numerous high-end apartments and terraces in Pyrmont where he quickly gained the title of Top Selling Agent for his respective office. A permanent move to his wife’s home town of Perth followed where he has since broadened his database and established quality relationships with his clients. Possessing strong negotiation skills, Adam loves to break sales records and considers himself to be deeply competitive and hungry to be a top performer on all levels. Today, Adam’s results speak for themselves – not only does he boast a loyal clientele but he also has achieved some outstanding results. In 2014, Adam’s commitment to Harber helped the office rise to number one in the national Real Estate Business (REB) Top 50 Sales Offices which was a momentous achievement. Adam has earnt himself several titles from REIWA including entry into their 21-25 Million Dollar Club. Adam remains highly personable and shares a genuine empathy with clients which is often a rarity in the industry. He is always prepared to guide his clients to make the best decision possible, even if it does not involve a direct sale. Adam’s point of difference is his knowledge of the coastal property market and his determination to deliver an outstanding level of service every time. Currently residing in Sorrento, Adam is very familiar with Perth’s northern corridor and wants every communication with his clients to be a memorable and positive one. His wealth of local area knowledge means Adam can confidently monitor the market and recommend the most appropriate marketing strategy for your property. With exceptional negotiation skills and service, Adam’s greatest motivation is the end result for his clients. For this reason, Adam takes great pride in his property marketing concepts and strives to remain at the forefront of different trends and technologies. Adam’s friendly approach, valuable real estate experience and persistence to exceed in his own goals and expectations justifies your decision to choose Adam Whitford today.
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Ken Yan
Ken Yan

Licensed Real Estate Agent

  5   (100 reviews)
About Ken
With over 15 years of hands-on experience in buying, selling, and property development in Perth, coupled with a strong academic background in marketing, management, finance, and accounting, Ken Yan is a seasoned real estate professional dedicated to delivering exceptional results for his clients. Having grown and lived in Perth for over two decades, he possesses an intimate understanding of the local market dynamics and trends. Ken's diverse background in hospitality, retail, international trade, and properties has equipped him with a unique perspective and empathy towards clients from various occupational backgrounds. As a fully licensed real estate agent, Ken takes pride in his ability to connect with clients from all walks of life. His easy-going demeanour allows him to foster meaningful relationships built on trust and mutual respect. He recognizes and embraces the cultural diversity of his clientele, tailoring his services to meet their individual needs and aspirations. Armed with a Bachelor’s degree in Marketing and Management, as well as a Master's degree in Finance and Accounting, Ken brings a blend of marketing prowess and analytical acumen to the table. Whether it's devising strategic marketing plans or crunching numbers to make informed decisions, he leverages his expertise to empower his clients at every step of the process. What sets Ken Yan apart is his unwavering commitment to client satisfaction. He is known for going above and beyond, working tirelessly – even during overtime, after-hours, and holidays – to secure the best possible outcomes for his clients. Every successful deal is a testament to his dedication and determination. Transparency and integrity are the cornerstones of Ken's business philosophy. He operates with honesty and transparency, understanding that reputation and word-of-mouth referrals are invaluable assets in this industry. It would be his privilege to guide you through your real estate journey and help you achieve your goals. Get in touch with Ken Yan today, and let's turn your real estate aspirations into reality.
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Joe Da Mata
Joe Da Mata

Property Sales Consultant

  5   (73 reviews)
About Joe

Joe currently has 3 active property listings and 14 sold property listings over the past 12 months.

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Ryan Joseph
Ryan Joseph

Property Sales Consultant

  4.8   (73 reviews)
About Ryan
After gaining extensive experience in sales both locally and internationally, Ryan transitioned into real estate in 2016. Since then, he has had the privilege of helping over 200 families buy and sell their homes. Ryan views real estate as more than just transactions, it’s about understanding each family’s unique goals and helping them transition to the next chapter of their lives. With a reputation for delivering exceptional results, staying ahead of market trends and offering personalized service. Ryan is committed to guiding every client through a smooth and successful journey.
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Janet Yeap
Janet Yeap

Property Sales Consultant

  5   (54 reviews)
About Janet
Janet originally started her career in the advertising & marketing industry where she held the role of Creative Director for multinational advertising agencies responsible for creating and selling concepts/ideas to international clientele both in Singapore and Kuala Lumpur. She is a creative problem-solver! Her interest in property started organically, first as a homeowner and gradually expanded to property investing, renovating and even had some projects featured in home/property magazines. This has led to her passion in styling, architecture and real estate. Prior to her career with Xceed, she worked with a boutique real estate agency in North Perth in the residential sales honing her skills as a Sales Consultant in the Perth greater area. Janet values the relationship with her clients above anything else and is committed to getting great results. She understands that buying or selling a property can be a stressful and emotional journey. Hence, she feels strongly that a transparent and an empathetic approach to understanding client’s needs and wants will help them in achieving the best outcome with their property goals. As a property investor, she constantly watches and keeps herself updated with the current property market. She resides in one of the Perth’s coastal suburbs and specializes in these areas but is also not short of market knowledge in the Perth greater area. Her cheerful and positive energy makes her a people’s person. She is multilingual and speaks English, Bahasa, Mandarin and several dialects e.g. Cantonese and Hokkien. She is multicultural and enjoys building relationships with people from all walks of life! With an eye for details and exceptional negotation skills, Janet takes great pride in property presentation and marketing concepts. Her ultimate motivation is the end results for her clients. Janet’s burst of energy and persistence to excel and exceed in her own goals, will make you say, YEAP, IT’S SOLD with XCEED!
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Steven Bethell
Steven Bethell

Property Consultant

  5   (49 reviews)
About Steven

Steven currently has 5 active property listings and 21 sold property listings over the past 12 months.

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About us

Our mission is to Redefine the Experience by doing what others only talk about. We build trust through honest conversations, follow through and actions that put people first. We don’t wait for problems - we anticipate needs, make the call and take responsibility. We value relationships over transactions, collaboration over silos and initiative over routine. By staying resilient, listening actively and using technology where it adds real value, we deliver outcomes that matter. This is not about slogans - it’s about setting a higher standard, owning our mistakes and proving every day that integrity, compassion and leadership create lasting impact. Life is Better with Xceed! Redefining the experience. #1 Most Reviewed Agency in Perth, Western Australia #1 Real Estate Agency in Perth for Leased Listings 4 time winner since 2020 of Western Australia Residential Agency of the Year (via RateMyAgent)

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Our reviews

  5  
792 reviewsacross 50 different locations, showing 6.
Our qualities as told by our client reviews: reliable, friendly, honest, supportive, responsive, clear communication, local expert.
Was this helpful?
Seller review
First rate service all the way
1 day ago
First rate service all the way

Steven helped arrange the preparation and sale of my property for me while I was on the other side of the country and achieved a great sale price. Could not have asked for better service

Steven Bethell

Steven Bethell

  5   (49 reviews)
Buyer review
Super professional and all round the nicest person. We never felt pushed nor rushed. Great!
3 days ago
Super professional and all round the nicest person. We never felt pushed nor rushed. Great!

We had the best experience as buyers with Steven. He listened and he addressed all our queries with accuracy and patience. Steven was supportive during the whole process, We always felt we could ask him anything. Truly professional. We were so lucky having Steven as our realtor. We would love to have him as our realtor again in any future endeavours.

Steven Bethell

Steven Bethell

  5   (49 reviews)
Seller review
Listens, delivers and no marketing gimmick’s
7 days ago
Listens, delivers and no marketing gimmick’s

Steve truly listened and understood our goals. His tailored approach, strong market knowledge and attention to detail made the process seamless. He was responsive, realistic, never pushy, and backed every recommendation with clear facts. Open to questions and discussion, he achieved exactly what we hoped for in a fair, well‑managed sale. Highly recommended.

Steven Bethell

Steven Bethell

  5   (49 reviews)
Buyer review
Buyer of a apartment in Joondalup, WA
15 days ago
Buyer of a apartment in Joondalup, WA

I purchased a property with Adam as the selling agent... Understanding that the agent is engaged by the seller & acts on behalf of the seller & within the best interests of the seller... As the buyer, I found Adam to be genuine, honest, hard working, knowlegable, personable & just a good bloke really who also acted in my best interests. His assistance & communication throughout the process was greatly appreciated & I feel that he achieved the best outcome for all involved. Thanks to Adam & team!

Adam Whitford

Adam Whitford

  4.9   (202 reviews)
Buyer review
Buyer of a house in Hillarys, WA
15 days ago
Buyer of a house in Hillarys, WA

Adam was a true gentleman and professional real estate agent. Sometimes its not easy to work with all three groups involved..seller buyer tenant. He did a very good job!

Adam Whitford

Adam Whitford

  4.9   (202 reviews)
Seller review
Absolute Pleasure Dealing with Adam
16 days ago
Absolute Pleasure Dealing with Adam

He made the whole selling process easy, kept us in the loop the entire time, and got a great result for us. Friendly, professional, and genuinely cared about getting the best outcome. Highly recommend.

Adam Whitford

Adam Whitford

  4.9   (202 reviews)
Show all 792 reviews
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Our properties

Xceed Real Estate has 90 properties for sale and sold 277 properties in the last 12 months, showing 4, sorted by most recent activity

SoldJun 30, 2026
$390,000
5/56 Cape Street
Osborne Park WA 6017
2
1
1
Unit
SoldJun 30, 2026
$310,000
15/171 Hector St
Osborne Park WA 6017
1
1
1
Unit
For Sale
From $669,000
S15/125 Herdsman Parade
Wembley WA 6014
2
1
1
Apartment
For Sale
From $599,000
36/2 Rowe Ave
Rivervale WA 6103
2
1
1
Apartment
Show all 367 properties
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